NEW YORK, April 10, 2013 /PRNewswire/ -- An article in this week's Wall Street Journal reported that companies are being extremely cautious when approaching social media after last week's SEC statement allowing for them to use social media in public company communications. One of the primary reasons for this is that social media is such a behemoth of a concept that it can be hard for companies to know where to begin.
In his blog post, Mr. Corbin offers some tips to help companies embrace social media as a means to communicate, including the following:
Establish a policy that guides the company and its employees on who can and cannot communicate on behalf of the company, the tone / messaging of social media usage as well as the timing of social media engagement
Conduct a social media audit to identify which channels can best reach a company's investor base
Once the channels are determined, create IR-specific handles and pages to disseminate material news
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