BURBANK, Calif., Sept. 21, 2011 /PRNewswire/ -- American Pop (www.americanpopdigital.com), a leading social media marketing agency specializing in digital influencer outreach programs, exhibits at OMMA Global New York during its annual 2-day mega-event September 26-27, 2011. Held at the New York Marriott Marquis, partners Jonathan Hall and Craig Lazar invite you to stop by to discuss how best to reach your target audience online and what drives people to 'act' in today's current digital landscape.
ABOUT AMERICAN POP
Focusing on the 'social' aspect of social media, American Pop offers clients its expertise in how best to reach your target audience online across all engagement channels and how to ignite brand discussion within typically hard-to-reach consumer-generated channels. Results are achieved via transparent communication and leveraging established connections. Popular services include blogger PR/outreach, message board activation, social management (e.g. Facebook/Twitter) and in-depth ecosystem analysis. Client verticals include television, automotive, beauty, retail, CPG, entertainment and travel. See three various campaign highlights below:
Beauty: Helped global cosmetics company launch an all-new skincare line outside traditional media outlets by inviting online community to participate in an expansive blogging program with an emphasis on product trial and giveaway. Campaign created 10MM+ impressions and 12k+ comments, while also helping to gauge products with most positive sentiment within online ecosystem for future marketing push focus.
Retail: Helped major women's fashion retailer reach 500k Facebook 'LIKE' milestone through multi-phase blogger program generating 500+ campaign posts and 4.5MM+ campaign impressions.
Automotive: Extended existing social media crowd sourcing efforts into hard-to-reach message board communities to generate active discussion and establish a direct pipeline between consumer and brand for distribution of community-specific assets.
With a combined core staff of Gen-Y digital natives and a seasoned (15+ combined years) PR-based and word-of-mouth managing team, American Pop offers an insider's perspective providing brand insights from the ground floor.
ABOUT OMMA GLOBAL NEW YORK 2011
OMMA Global is the two-day intensive tour de force of all MediaPost's separate conferences rolled into one. It is for those advertisers, agency executives, brand managers, marketing managers, media planners, buyers, creative directors, sellers and marketing services suppliers who aim to be leaders of the interactive marketing revolution. Special keynotes by Jimmy Wales (Wikimedia Foundation), Fred Wilson (Union Square Ventures), Dermot McCormack (MTV Networks), Denise Warren (NYT Media Group) and Kim Kadlec (Johnson & Johnson).
A walk through the OMMA Global New York exhibit hall will give attendees a deep look into the most innovative companies and associations in interactive marketing and advertising space. Unlike other industry shows, this event represents the world of interactive media, marketing and advertising, not just a small piece.
Jonathan Hall, partner
SOURCE American Pop