BALTIMORE, April 9, 2015 /PRNewswire/ -- "Twitter Turns Ten" will be the headlines a year from now. Yet despite permeating pop culture in a way few other social networks have, Twitter retains an air of mystery that too often stymies the small business's efforts to gain a foothold with the community. The platform is especially daunting for those who bring a traditional sales perspective to what is fundamentally a social channel.
With this quandary in mind, Mickie Kennedy, founder of eReleases (http://www.ereleases.com) press release distribution and writing services, asked some of the top Twitter experts for their advice on how small businesses can find big success – 140 characters at a time.
"There is no simple answer," responded Mitch Joel of the Mirum Agency. "Think about becoming a part of the community, instead of how to sell to it."
All of the experts agreed that using Twitter as simply a sales and promotion channel, broadcasting material rather than engaging, is a sure path to nowhere. Instead, they recommend interacting and being helpful. Other users are concerned with themselves and their own problems, naturally, and are turned off by obvious sales tactics.
Time was another constant refrain among the experts, both in the immediate and long-term sense. Twitter, like most social networks, requires a daily investment of time and energy to build trust and respectability. This investment must then be sustained over the long haul.
"With social media the bang for the buck can be enormous, but the results are hardly immediate and a long-term outlook is necessary," chimed in Ted Rubin. He and others warned against relying too heavily on automation, particularly with direct messages (DMs) to new followers. Auto DMs, no matter how well crafted, nearly always give a poor impression of a brand and the people behind it.
Donna Moritz of Socially Sorted emphasized the conversational aspect that's at the heart of Twitter. "Engage with as many people who mention you as you can – people expect a response, so give it, especially if they have taken time to post a personalized tweet."
"Your audience is out there to socialize and be entertained. Be social on social media," concluded Duct Tape Marketing's John Jantsh. "Most importantly, don't be afraid to be yourself and have a little fun with it!"
In its sixteenth year of business, eReleases is the small business leader of press release distribution and writing services. The company was founded on the principle that professional press release services should be available to companies of all sizes. These services include distribution through a traditional newswire as well as curated sends to subscribing journalists. In 2009, the company launched CauseWire™ (http://www.ereleases.com/causewire/), a press release service for nonprofit organizations. eReleases features press release tips and resources for visitors who want to learn more about press releases through its PR Fuel website and newsletter.