SANTA MONICA, Calif., April 10, 2013 /PRNewswire/ -- Social Reality, Inc. (OTCBB: SCRI) announced today that it has implemented Google's DoubleClick Ad Exchange on the Social Reality Ad Exchange (SRAX). The SRAX platform allows Social Reality to manage and monetize their network partner's inventory by connecting to a number of robust Real Time Bidding (RTB) platforms.
Social Reality partners with publishers to help them monetize their inventory, through both direct sales and through helping them increase the yield of remnant inventory. RTB is key to maximizing the return on this inventory and is expected to represent over $16.5 billion by the end of 2016. A number of internet research companies project the average CPM to almost double by 2017, and the company's management believes that Social Reality's SRAX system creates an exceptional opportunity for Social Reality to take an early advantage of this increasing market.
"We are excited to have a platform that allows us to more effectively manage and monetize our network partner's inventory. We believe that Real Time Bidding is the future of publisher monetization and Google is helping us deploy the tools we need to leverage this technology," said Christopher Miglino, CEO and Co-Founder of Social Reality.
About Social Reality, Inc.
Social Reality, Inc. (OTCBB: SCRI) provides digital marketing services to some of the world's largest brands and publishers. Through a unique combination of traditional digital advertising services and cutting edge social marketing tools Social Reality helps both brands and publishers in maximizing their return. For more information on becoming a SRAX partner please contact Kristoffer Nelson at 310-779-8587 or email us at [email protected]
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Social Reality, Inc.
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