Social TV, 6th edition: Comprehensive Analysis of the Social TV Market

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Jan 27, 2014, 02:11 ET

DUBLIN, Ireland, January 27, 2014 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/34kdfp/social_tv_6th) has announced the addition of the "Social TV, 6th edition: Comprehensive Analysis of the Social TV Market" report to their offering.
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In-depth analysis of the Social TV market in a comprehensive report

In the run-up to Twitter's IPO, Twitter and Facebook are locked in an increasingly fierce battle over the commercial future of Social TV - how television viewers discuss and engage with TV programming and advertising via social networks.

This spontaneous viewer behaviour, enabled by the boom in social media, smartphones and tablets, is impacting the global television-advertising ecosystem: ratings, tune-in, commercials, sponsorship, programming, formats and distribution.

The rival social networks are continuously launching multiple Social TV initiatives:

Creating innovative Social TV features for their users
Developing new business opportunities
Striking key international partnerships with multiple broadcasters, advertisers and distributors

Twitter's Amplify product, for instance, shows its users instant replays of exciting sports highlights embedded in a tweet, and gains Twitter and the broadcaster revenue from sponsor pre-roll ads.

Broadcaster partners include CBS, NBCUniversal, Viacom (US and international), ESPN and TF1, with sponsors such as AT&T, Coke Zero, Ford, General Electric and Unilever.

Facebook's Public Feed and Keyword Insights data tools enable broadcasters to engage Facebook users by displaying their real-time reactions and opinions within TV shows, which also gives the social network valuable on-air promotion.

Partners include ABC, BSkyB, CNN, Fox Sports and NBC, for Dancing with the Stars, sports and news programming.

Key Topics Covered:

Executive Summary: Has Twitter Won The Battle For Social Tv?

1. Why Twitter Hasn't Won The Battle For Social Tv Just Yet

2. Twitter And Tv

3. Facebook And Tv

4. Social Tv Providers As Competitors

5. Broadcasters Positioning Against Facebook And Twitter

6. Critiques Of Social Tv

7. Risk Factors For Social Tv

8. Broadcasters Boost Tv Ratings And Revenue

9. Social Marketing Of Tv Shows And Channels

10. Broadcaster Apps And Integrating Social Tv

11. Sponsorship, Web Ads And Transactional Revenues

12. Producers Enhance Tv Shows With Social Media

13. Pay-Tv Operators: Video Chat And Social Recommendation

14. Television Advertising, Twitter And Facebook

15. Social Tv Advertising Campaigns

16. Company Profiles Of Social Tv Providers

Companies Mentioned: