Socialbakers Acquires Social RSS, Most Popular RSS Reader App on Facebook

LONDON and SAN FRANCISCO, Oct. 27, 2011 /PRNewswire/ --

Summary

• Socialbakers, the world's fastest growing social media and digital analytics company, today announced the acquisition of Social RSS which closely followed the Checkfacebook.com acquisition last month.  The 2 acquisitions are the latest in a series of strategic moves from already profitable Socialbakers to execute on aggressive growth plans after securing its initial funding from Earlybird Venture Capital last month. 
• Launched in November 2008, Social RSS has become the most popular RSS reader application on Facebook.  Social RSS allows users to add blogs and other favorite RSS feeds to walls and tabs to user profiles or Facebook pages.  
• Additionally, Socialbakers launches support for Google+ and successfully rolls out all new services to over 250,000 marketing professionals.  Extending the platform to support all major social media networks including Facebook, Twitter, LinkedIn and now Google+ allows companies to build and manage their social media presence, build engagement, monitor competition, develop best practice benchmarks by industry and globally measure, all on one platform.

Socialbakers Emerges as Global Leader, Expanding Reach by 3X to Meet Expanding Worldwide Demand

In over 60 countries across every continent, Socialbakers' Engagement Analytics and Engagement Builder enable companies to measure the impact of online presence and the effectiveness of social media campaigns.  

"We are seeing unprecedented demand from companies for more sophisticated consumer behavior analyses that can be mined from Facebook pages, places, applications, the Facebook platform, Facebook advertising prices, all in real-time," said Jan Rezab, CEO of Socialbakers.  "We have helped many of our European customers get far ahead of their competitors in many geographies.  We have successfully captured the European markets with UK, Germany, Turkey, Poland, and Spain in the lead.  Our recent acquisitions allow us to triple our reach and we have aggressive plans to capture additional markets in the United States, Brazil and other non-European countries."

With over 800 million active monthly users on Facebook and a rapidly expanding social media monitoring market, companies are strategically partnering with the best-in-class innovators.

"In today's growing market for social media monitoring and the many vendors, each with their unique value propositions and limitations, we needed a best-in-class solution for our business," said Jamey Catalano, Vice President of Strategic Planning at Social Games International.  "After an exhaustive evaluation, we found that Socialbakers was the only company that can deliver what we needed at a global scale. Over the last 24 months, Socialbakers has clearly emerged as the de-facto partner of choice."

About Socialbakers

Socialbakers is the fastest growing social media and digital analytics company becoming the most widely visited site for Facebook statistics and brand metrics since its launch in 2008. Socialbakers is the most cited source for global Facebook data with over 5 million Facebook pages and places indexed.  With its easy-to-use Engagement Analytics and Engagement Builder, Socialbakers is the only solution that allows brands such as Lufthansa, L'Oreal, Danone, Vodafone, Samsung, GE Money, Ogilvy, Kraft, and Peugeot to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.  Socialbakers is the recipient of the Red Herring 100 Europe 2011 Award.  For more information, visit www.socialbakers.com.

SOURCE Socialbakers