Socialbakers CEO Jan Rezab to Discuss Social Media Engagement Tactics at Company's First Annual Engage 2012 Conference

Watch it live: ROE Proven! Engagement Correlates with Reach

Oct 23, 2012, 09:34 ET from Socialbakers

NEW YORK, Oct. 23, 2012 /PRNewswire/ -- Socialbakers, the leading social media analytics experts, will announce today that they have hard data proving that higher engagement in social media leads to a higher return on investment. CEO Jan Rezab said, "No more guess work or speculation; engaging your customers in social media naturally results in more money. Return On Engagement (ROE) is simply the new Return On Investment (ROI)! And here's why: Engagement correlates with reach!" Watch Jan Rezab as he presents the news in more detail at Engage 2012, their first annual conference, which brings together noted industry experts to discuss social marketing best practices. Engage 2012 is a single day event held at the Bohemian National Hall in New York City on October 23rd, 2012. The Live broadcast starts at 10am EDT at

His presentation will focus on the most relevant challenges facing social marketers today including: increasing competition in the form of the sheer volume of live Facebook and Twitter pages, how to drive engaging content regardless of budget, and best practices for creating real value and money out of social efforts while calculating true ROI.

His tips on creating engaging content focus on making it actionable, sharable, and likable by using large-scale pictures, being aspirational, and also featuring a level of humor. Mr. Rezab's speech will also cover insights into how frequently companies should post, and how this number can differ depending on the brand and industry.

Increase Your Engagement To Reach More Fans

As you can see here, the higher your Engagement Rate, the higher your reach, which can ultimately translate into more paying customers. While you can reach only 10% of Facebook users with a lower Engagement Rate than 0.01%, you can reach more than 30% by obtaining an Engagement Rate higher than 0.1%. "And that's just a question of choosing the right content strategy that will drive your fans to interact with your posts and spread the word about your business to other potential fans and customers," says Rezab.

ROI: Engagement Correlates with Reach!

Your Engagement Rate

The Reach you Get


lower than 0.01%

less than 10%





higher than 0.1%

more than 30%

85% of the most engaging posts are photos

Most brands on Facebook choose to publish photos (they constitute 53% of all posted unpaid content), links (21%) and updates (15%), which has proven to be an effective practice to generate the most interactions (Likes, Comments and Shares) and reflects the most engaging content. When gathering the most engaging (unpaid) posts during Q3, they found that 85% of them were photos, 7% links, 5% status updates and 3% were videos. "So to increase your engagement, try posting more photos to increase your reach and impact on Facebook. But don't forget that your posts can reach more fans at a certain point in their life cycle," he continues.

The Automobile Industry Drives The Most Engagement

According to Socialbakers, some industries find it easier to engage their audience than others. Automotive brands dominate the ranking (0.273%) followed by the fashion (0.189%), beauty (0.187%), FMCG (Fast Moving Consumer Goods) (0.173%) and airlines (0.172%) industry. The Rolls Royce Motor-Cars Facebook Page posted the most engaging post in the last three months: "This trio of Phantom Drophead Coupes had quite an eventful weekend. Did you spot them anywhere?" The photo accompanying this question generated a 5.7386 % Engagement Rate and reached an estimated 174 117 users. That's a nice result considering the page has about 580 thousand fans.

Find Out More At Todays Conference, Monitor The Buzz With CheerMeter!

Socialbakers will reveal how businesses can gain return on investment within social media today at 10 AM in New York or anywhere you can connect to their live stream. Use the #Engage2012 hashtag to discuss and share the most interesting findings, data and quotes from the speakers with your friends. They will be listening to you via live stream chat, Facebook, and their live Twitter newsfeed connected to their "CheerMeter," tracking the social media buzz surrounding the event.

"I'm very pleased to lead off our Engage 2012 conference, an event which we foresee becoming an annual meeting of the top social marketers," said Jan Rezab.  "Social is simply becoming the primary way that top brands communicate, and we stress the need for companies to analyze their social activities to be sure they are generating interest and revenue. Our solutions help marketers to scale up their social marketing efforts to the right level, so social can be a driver of real growth."

In addition to Mr. Rezab, additional scheduled speakers at Engage 2012 include executives from Facebook, Nestle, ManageSocial, and KLM Royal Dutch Airlines. The event will culminate with the first ever Socially Devoted Awards Ceremony. For more information, visit

About Socialbakers is the fastest growing social media analytics platform in the world and since its launch in March 2010 has become the most widely visited site for Facebook statistics and brand metrics; the company is now the most cited source for Facebook global data, with over five million social pages being tracked. Socialbakers specializes in statistics for Facebook globally, Facebook pages, Facebook applications, developers on the Facebook platform, as well as Facebook advertising prices, as well as for LinkedIn, Google+ and Twitter users. Additionally, Socialbakers provides advanced monitoring technologies, including Socialbakers Page Analytics, which is now used by many leading brands to measure their Facebook presence. With its easy-to-use analytics, audits and benchmarks, Socialbakers is the only solution that allows brands to measure, compare, and contrast the success of their social media engagement and that of the competition. For more information, visit

SOURCE Socialbakers