"Social media has democratized the power of influence, and accelerated the growth of social influencers," said Gregory Shove, SocialChorus Founder and CEO. "Brands are unable to effectively keep up, and need a better solution to collaborate with these influencers. The days of marketers managing influencers with spreadsheets and phone calls are over; technology is required to deliver the engagement, scale, and efficiency brands need to succeed."
The Company has a five-year history of Influencer Relationship Marketing. The experience of managing over 200 global influencer activation campaigns empowered them to develop the technology to automate the IRM process and rebrand as SocialChorus. Over twenty-five fortune 500 clients have already signed on to build their own branded influencer networks using the SocialChorus platform.
Joe Burton, formerly Global COO at some of the world's largest agency networks, was brought onboard to drive the launch of the new platform and build the client services organization. "I'm excited. As social activity explodes, brands and agencies have learned that manually managing influencer-marketing programs is time consuming, costly and not scalable. In automating the IRM process, our platform frees marketers to focus on strategy, driving social actions, and creating mutually beneficial relationships with influencers. The IRM possibilities are now only limited by their creativity," said Burton.
SocialChorus allows influencers to team up with brands and create something magical. Influencers use the SocialChorus IRM platform to gain access to branded social currency and content to share with their followers. Brands receive real-time metrics with the ability to track everything from social actions, to earned media value and brand influence.
"We believe that the relationship between the influencer/superfan and the brand is one that should be developed and nurtured. Our software provides a white-labeled solution where 100% of the relationship and marketing value accrues to the brand and their influencers directly. We think that several marketing disciplines, from Public Relations to Social Marketing and Word-of-Mouth will see immediate ROI from deploying our software," said Shove.
Industry insiders have already noted the value of SocialChorus' platform: "When it comes to actually managing this new breed of campaign as it grows into one of the most important marketing techniques, brands have been, essentially, screwed from the get-go. Enter SocialChorus: It's like a back-end panel for your entire social campaign," wrote Harrison Weber, East Coast & Design Editor at The Next Web.
SocialChorus is a Social Software Services Company and Influencer Relationship Marketing (IRM) platform that helps brands find and connect to the people whose social influence matters most. The platform allows brands and agencies to work with these influencers in authentic ways to drive real social marketing results. SocialChorus' IRM software beta launched in February 2012, and is available along with strategic IRM and activation services to give brands the simplicity, speed, and efficiency needed to build enduring social relationships at global scale. SocialChorus was founded by Gregory Shove, CEO, and co-founders John Eaton and Jonathan Cohen. The Company's lead investor is Kohlberg Ventures. SocialChorus has offices in New York City and San Francisco. http://socialchorus.com
SOURCE SocialChorus, Inc.