SocialEras Appoints Jaclyn Johnson as Interim Creative Director
Founder and CEO of Create & Cultivate and Author of WorkParty to Join Forces with D2C Platform
LOS ANGELES, April 16, 2019 /PRNewswire/ -- SocialEras, leading direct-to-consumer retail platform, announced today the appointment of an interim Creative Director: Jaclyn Johnson, Founder and CEO of media platform and nationwide conference Create & Cultivate and author of the bestselling book WorkParty, will lend her sartorial expertise to the online marketplace. Her first contribution as Creative Director kicks off today, in the form of a shoppable selection of "must-haves" for work and home.
Available exclusively on SocialEras.com, the SocialEras x Jaclyn Johnson Collection is a curated assortment of Johnson's favorite items for work, home, and play. Aimed at the Millennial career woman, the collection includes activewear, tailored separates, and décor accents for home and office, and reflects SocialEras' commitment to offer premium products priced below traditional retail. The product lineup features items made from 100% cashmere, luxury vegan leather, and natural fibers - all under $200.00 USD.
"I'm always looking for outfits that fit my lifestyle as a modern working woman. I love that SocialEras offers different items for my personal and professional life, and this collection reflects what I'm currently living in – from the office, to all my different events," Johnson said.
In addition to collaborating on the collection, Johnson will also advise on strategic social media programming, editorial content, and overall brand direction for SocialEras. Supporting the brand's ethos was an important consideration for Johnson: "I'm so excited to work with SocialEras to uphold their strong mission statement. They are taking social eCommerce to the next level, creating a connection between their consumers and their partners (the factories and brands)."
While vetting potential partners, Johnson's trademark presence as the empowering, style-savvy voice of Create & Cultivate caught the eye of SocialEras' President, Court Petrie. "As a newer marketplace, we knew it was essential to align ourselves with a respected industry thought-leader to prove our concept. Jaclyn is the true embodiment of today's career woman, mastering tremendous achievements in business while maintaining an elevated, effortless style," stated Petrie. "She brings a unique point of view to our editorial and brand partnerships teams, and we're thrilled to be working with her."
Shop the SocialEras x Jaclyn Johnson Collection, available now - June: http://socialeras.com/JaclynJohnsonCollection
ABOUT SOCIALERAS
SocialEras is an e-commerce platform that curates premium fashion and lifestyle products from direct to consumer brands, at fair pricing, marketed through the lens of social media influencers and celebrities. SocialEras currently reaches consumers in 30+ countries throughout North America, Europe, Australia and Asia. For more information, visit www.socialeras.com and follow @social.eras on Instagram.
ABOUT JACLYN JOHNSON
Jaclyn Johnson is the CEO and Founder of Create & Cultivate, the beloved online platform and offline conference for Millennial working women. She is also the author of WorkParty, a book for the modern Millennial woman. Having worked in the marketing and brand building space for the past 12 years, Jaclyn is one of the most sought-after marketers in the US. She launched her first company at the age of 23, a creatively-driven marketing, influencer, and events agency called (No Subject). After (No Subject) was acquired, Jaclyn introduced Create & Cultivate as a means to spark a 365-day conversation around entrepreneurship and being a woman in the modern digital world. The conference continues to gather hundreds of thousands of the next generation of curious creatives and entrepreneurs, with discussion panels that range from influencer marketing and brand building to raising capital. Jaclyn is a Forbes "30 Under 30" alumna, and was named an Ad Week Disruptor and a Woman of Note by the Wall Street Journal, among other accolades.
ABOUT CREATE & CULTIVATE
Create & Cultivate is the leading online platform and nationwide conference for women looking to create and cultivate the career of their dreams. Led by CEO and founder Jaclyn Johnson, Create & Cultivate has been bringing women together since 2012. The one-day conference gathers the best in the business including CEO's, content creators, and celebrities like Jennifer Hudson, Meghan Markle, Kim Kardashian and Nicole Kidman. Through their online platform, curated events, and partnerships, Create & Cultivate offers a 365-day conversation around entrepreneurship and works to advance inclusive conversations to empower women.
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SOURCE SocialEras
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