NEW YORK, Feb. 2, 2017 /PRNewswire/ -- Today SocialFlow, the industry leading software platform purpose-built for publishers and media companies, announced a new set of features to further automate routine social publishing tasks. SocialFlow customers publish more than 2 million posts per month to social networks, and the combined reach of those posts exceeds 1 trillion impressions per year. The new convenience features make it easier for media companies to share engaging content when and how their audience wants to see it. The features include:
Off-hours Publishing: This feature allows publishers to set different publishing rules for evenings, holidays, and weekends. Off-hours publishing provides more automation and flexibility for off-hours periods when staffing is reduced, and further reduces the burden on the editorial staff tasked with distributing content to social media.
Enhanced Publishing Optimization: The SocialFlow platform already incorporates data from social platforms to ensure the messages are sent when they are most likely to resonate with users. With this enhancement, publishers can also incorporate signals from the traffic on their websites, identifying content that is currently popular with site visitors and using that to inform what social content should be published.
Enhanced Post Recycling: Publishers have learned that many messages are worth sending out more than once. Updated automated recycling rules will allow users to more easily recycle posts, both within a single social channel as well as across multiple social accounts.
"More than half of the world's top media companies already use SocialFlow to publish to social networks," said Jim Anderson, SocialFlow CEO. "These new features will continue to enhance our position as the social platform of record for media companies and publishers. When you add these to our award-winning publishing and monetization capabilities, it's an unbeatable value proposition."
The features are available to customers in private beta in the coming weeks, and will be available for all clients next quarter.
For more information or to request access to the beta, SocialFlow customers are asked to contact their SocialFlow account representative or email [email protected].
SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content, while providing them monetization opportunities across multiple social networks.
Our publishing software is used by tens of thousands of journalists across the world, and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow.
SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solutions and AttentionStream sponsored post ads, SocialFlow helps media companies leverage the unmatched scale and distribution of social channels.
Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Condé Nast, Time, Inc., The Associated Press, and the BBC. To learn more, visit SocialFlow.com.