NEW YORK, April 12, 2016 /PRNewswire/ -- Socialix, an innovative influencer technology company announced today the launch of their new open platform. Socialix is reinventing the growing influencer industry through serving the needs of both brands and influencers with cutting-edge technology.
With the power to reach global audiences and build authentic relationships, social influencers are among the most important assets in the digital marketing landscape. While brands recognize the value of implementing influencer marketing plans, many are overwhelmed by the challenges of finding the right influencers to amplify their brands' messages. Socialix solves these challenges.
"I believe that the future of advertising is influencer relationships. We want to provide brands with the best solutions through a simple interface and cutting-edge technology that just works," said Peter Brown, CEO of Socialix. "Socialix is a superconnector. No matter how big or small the brand, we provide VIP access to the biggest influencer names and talent agencies through an intuitive, yet data rich experience."
The Socialix platform's distinguishing components include:
- Dynamic Influencer Search Engine - Through strategic keyword recognition, the platform's unique algorithm pinpoints the most relevant influencers for brands based on engagement, reach, and content.
- Two-Way Marketplace - The marketplace is structured to facilitate outreach from both brands and influencers. Brands can openly message influencers and talent managers without restriction.
- Comprehensive Analytics - The platform's automatic reporting eliminates manual measurement. From earned media value to real-time clicks and conversions, the platform's reports provide multi-faceted snapshots of each campaign.
- Brand Monitoring - The social monitoring feature helps brands understand how influencer efforts support their social share of voice and allows them to engage organic influencers who are talking about their products or services.
Socialix is a complete, end-to-end solution for running effective influencer marketing campaigns. Through cutting-edge search, optimization, tracking and reporting technology, the platform serves a wide range of brands looking to partner with influencers to amplify their messages. The company is headquartered in New York, NY. For more information on Socialix, please visit www.socialix.com.
CONTACT: Daniel Sayer, 212-300-4588, [email protected]