SocialMatica Releases Compelling Social Analysis of GOP Primary Race

SAN FRANCISCO, Jan. 17, 2012 /PRNewswire/ -- SocialMatica, the innovative leader of social media analytics,  today released compelling data on the GOP primary race that show Mitt Romney and Ron Paul in a dead heat in terms of social relevance and influence. The company's website (socialmatica.com) provides a dashboard that displays results produced by its proprietary semantic data intelligence engine showing each candidate's online rank and standing over a given time period.

"Traditionally, people have had to rely on political analysts and hype to decipher which candidates are really ahead in the polls. Through analysis of vast amounts of available online data, from Facebook, blogs, twitter feeds, LinkedIn, online newspapers news sites, discussion groups, forums, and web traffic, SocialMatica is able to pinpoint each candidate's level of influence and digital visibility, as well each candidates  most relevant campaign topics. SocialMatica not only identifies the quantity of Tweets, "likes" and unique blog authors and visitors, but also establishes online sentiment. We show who is speaking and who is being heard," said SocialMatica CEO Gary Hermansen.

The most recent results from SocialMatica show Ron Paul in a virtual tie with Mitt Romney. While the two candidates have an almost equal number of Twitter and blog followers, they are focusing on vastly different topics. The analysis shows that the military is a much more relevant topic for Paul, while health care is a hot topic for Romney. SocialMatica will continue to post GOP primary analysis up until the announcement of the Republican nominee for the 2012 presidential election.

"This is incredibly powerful information. By identifying the most active and influential online population, campaign managers can re-focus their social media investments and campaign dollars to attract more voters," said Hermansen. "For instance, during last year's Wisconsin recall election, we correctly called all of the races that were being tracked by SocialMatica's social measurement system" added Hermansen.

ABOUT SOCIALMATICA

Founded in 2010, SocialMatica is a fast-growing analytics company providing fact-based analysis on social rating and footprint.  Through its Social Business Platform based on a contextual and semantic analytics engine, SocialMatica combines the depth of rich data analysis with social marketing expertise to drive campaign recommendations to meet social marketing objectives.  www.socialmatica.com

Contact:
Wendy Toth for SocialMatica
[email protected]
650-520-0705

SOURCE SocialMatica