SocialSmack Introduces Mobile Platform for Android and iPhone at DEMO Fall 2010

SANTA CLARA, Calif., Sept. 14 /PRNewswire/ -- DEMO Fall 2010 – SocialSmack, Inc., a web and mobile reviews platform that brings together consumers and brands, today is debuting its SocialSmack Mobile for Android and iPhone users on the DEMO Fall stage.  Powered by a real-time social stream, SocialSmack enables the passionate consumer to easily share their brand interaction experience in an easy "props" or "drops" format, including genuine, specific feedback on why they voted as such, negating the discrepancies that inevitably occur with the outdated, traditional star ranking system.  SocialSmack is a platform that can be utilized in two ways – as a free service for consumers to share their brand reviews/experiences and as a subscription-based service for brands interested in gaining insight into consumer sentiment and trends data.

A social network designed for brands to engage with active consumers, SocialSmack's platform also helps companies to quickly and accurately pinpoint customers' high points and pain points through its straight-forward thumbs up or thumbs down ranking and associated comment box.  Customers can now provide a quick and concrete ranking along with more in-depth reviews reasoning to inform the brands not only who is interacting with them but also what they thought about the full brand experience – from in-store/sales interactions, to point-of-sale purchase to post-purchase sentiment.

"More and more brands are quickly realizing, even though it is a major trend in marketing, having customers simply 'check-in' at their location doesn't tell them what they need to know about the consumer's actual experience," said Matt Curtin, Founder and CEO of SocialSmack, Inc. "SocialSmack enables brands to dig into useful information – real-time and real-simple feedback that customers share with their friends and family, not only to gain insight into products and/or services sentiment on a broad or location-specific level, but also the ability to target advertising, discounts and other special offers to their most active and receptive brand reviewers."

Consumers can actively share feedback and ranks through SocialSmack but also through other social networking sites such as Facebook and Twitter automatically, creating an even stronger voice for the consumer.  The free-of-charge consumer platform, which now offers direct mobile access for Android and iPhone users, also applies a social gaming function that provides incentive for people to share their opinions on SocialSmack.  Users can gain points, badges and increase their SocialSmack status the more they share sentiment and reviews on their many brand experiences.

"Currently, consumers do not have a simple, consolidated means to provide positive or negative feedback on their brand experiences that can also give participating brands a productive way to follow and identify influencers and areas for improvement accordingly," said Matt Marshall, executive producer of DEMO. "SocialSmack addresses these needs directly, finally giving consumers and brands alike a platform to address experiences from start to finish, and we're excited to watch this company as it expands from the DEMO stage and beyond."

The explosive growth of social communication platforms and the growing amount of information flowing through these platforms makes it very difficult for companies to pinpoint true brand feedback and sentiment.  Utilizing SocialSmack, companies can easily view the good and bad experiences without spending an exorbitant amount of time and money to read through pages upon pages of feeds to try and determine actual sentiment.  These brands now also have the ability to connect with their influencers through SocialSmack and participate in the conversation through a monthly subscription-based model that captures actionable sentiment and trends data with a unique connectivity model for direct issue resolution as well.  Additionally, SocialSmack's monthly subscription model enables brands to provide targeted advertising into the community most interested in the company's products.  

SocialSmack’s Mobile application has been submitted to the Apple App Store and the Android Market for release to consumers for download free-of-charge. Additionally, brands can claim their brand page today on the website at www.socialsmack.com.

About SocialSmack, Inc.:

Founded in 2010, SocialSmack is a web and mobile reviews platform that brings together consumers and brands.  Powered by a real-time social stream, SocialSmack was created to provide consumers a place to easily share real-time, specific feedback on their brand interactions that also offers brands actionable, clear insight into consumer sentiment and the opportunity to engage in the conversation. Consumers share reviews in a straight-forward "props" or "drops" format, including specific comments citing reasoning.  SocialSmack's platform can be used as a free service for consumers to share their brand reviews and as a subscription-based service for brands interested in gaining insight into consumer sentiment and trends data with a unique connectivity model for direct issue resolution.  For more information on SocialSmack, visit http://www.socialsmack.com.

About DEMO:

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

SOURCE SocialSmack, Inc.