SocialToaster Chosen by SunnyD as Centerpiece for Social Marketing Initiatives

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Jun 09, 2011, 02:31 ET

BALTIMORE, June 9, 2011 /PRNewswire/ -- The Sunny Delight Beverages Company's SunnyD brand has contracted with SocialToaster LLC to provide its patented social marketing software as the centerpiece of SunnyD's social media strategy of building an Ambassador (brand advocate) program.

"SocialToaster has been invaluable as we expand our efforts to engage and develop strong relationships with our most passionate consumers," said David Silver, Brand Manager, SunnyD Brand at Sunny Delight Beverages Company. "Building an ambassador program is vital for a robust social media strategy; it's critical to employ an efficient, user-friendly tool with exceptional reporting capabilities that allows for easy customization and flexibility. SocialToaster has delivered on all of these critical features," Silver concluded.

SocialToaster is a unique software tool that helps organizations develop and manage a brand Ambassador program for word of mouth marketing through social networks. Fans and followers opt in to allow an organization to distribute content through their social networks, the organization then can easily distribute content through our system to their Ambassadors' social networks and then track the resulting traffic.

SunnyD just completed a successful 30 day trial of the SocialToaster software to help promote their 100 Sunny Days contest on Facebook signing up nearly 2,000 Ambassadors with a total reach of more than 440,000 people. Working with SunnyD's digital agency, Pollin8, SunnyD recruited through Facebook, Twitter and email. As they grew their Ambassador base, they also promoted content through SocialToaster that generated nearly 10,000 visits to their Facebook page.

"We are excited that our tool for social marketing, SocialToaster, demonstrated strong results for SunnyD," said SocialToaster CEO, Brian Razzaque. "Watching their Brand Ambassador group reach and exceed goal was beyond exciting for us. With that group SunnyD is reaching huge numbers of people and driving lots of traffic to their site. We look forward to a long and successful relationship helping SunnyD grow and manage their Ambassador program," Razzaque concluded.

Contact:
Christina Royster
443-393-2600 x222
[email protected]

SOURCE SocialToaster