AUSTIN, Texas, April 26, 2011 /PRNewswire/ -- Transverse, the makers of the industry leading billing and dynamic revenue management solution TRACT, announced today that Baltimore-based SocialToaster® has selected TRACT as its enterprise billing and payments solution. SocialToaster is a SaaS-based social marketing platform that will use TRACT to define and manage its complex revenue streams, and to facilitate recurring billing for its customers.
"I am excited about our new relationship with Transverse and their ability to deliver enhanced cloud-based billing and payment functionality to complement our internal systems. Their SaaS billing solution, TRACT, will allow us to be proactive in the marketplace and give us greater flexibility in evolving our business model at the same rapid pace that social media is evolving," said Brian Razzaque, Founder & CEO at SocialToaster.
In today's business environment, companies are required to differentiate by rolling out new products and services at an ever increasing pace. This means they need solutions that enhance their ability to monetize both current and yet to be defined offerings. A competitive billing solution in today's business environment has to handle not just subscription models, but complex business models that involve dynamically generated or usage-based revenue as well. TRACT provides this back office agility, delivered via a SaaS model, for companies to manage and monetize their customer base," Jim Messer, CEO at Transverse stated. "We are thrilled to be partnering with such an innovative company as SocialToaster. TRACT will allow SocialToaster to focus on top line revenue growth, operational efficiency and automation."
TRACT is powered by Transverse, an innovator in online billing solutions. Transverse is the maker of blee(p), an advanced SOA and web services billing solution which has revolutionized the complex world of international telecom billing. Transverse has won numerous awards for its innovation in billing, including Gartner's coveted "Cool Vendor" award, being named to the FierceWireless "Fierce 15," as a top telecom technology company and the TMC Labs Innovation Award from Customer Interaction Solutions magazine for the CRM component of blee(p). Having sharpened their metaphorical teeth on the most complicated of billing problems, Transverse has the depth of knowledge and capacity to handle any billing need.
SocialToaster is a social marketing platform that engages an organization's supporters to help promote web content directly to their social networks, resulting in increased traffic and providing comprehensive reporting on the effectiveness of its efforts.