Soci@ble Apparel™ Inspired By da Vinci's "Canon of Proportions" Aims to Save the Earth

DEERFIELD BEACH, Fla., April 18, 2012 /PRNewswire/ -- Today, Soci@ble Apparel releases its EARTH DAY shirt in an effort to heighten the conversation and raise awareness for Earth Day (April 22) around the world. With this shirt and its message, Soci@ble Apparel aims to connect people via social networking who care about the earth and its future. For each shirt sold, $10 will be donated to the Earth Day Network (www.earthday.org). Get your shirt here: http://tributapparel.com/clothing/weekly-specials/earth-day-mens.htm.

To learn more about Soci@ble Apparel's connection to Earth Day, visit http://tributapparel.com/earth-day.htm. You can also watch the inspiration and creation video for this shirt here: http://bit.ly/HRfyzd. Anyone that signs up for the Soci@ble Apparel newsletter will receive a FREE t-shirt here: http://bitly.com/sociableapparel.

"Earth Day is a perfect opportunity for Soci@ble Apparel as it allows us to connect to meaningful social issues that are important to a lot of people. By creating a conversation around this shirt, we are expanding the traditional boundaries of how fashion can impact the worldwide conversation on saving the planet," says CEO of Soci@able Apparel, Roy Weisman. "We are creating t-shirt inspired art and merging it with fashion to help those that care about the issue. Not only are they wearing something cool – with an interesting design, back story and social message – but now they can broadcast that message to their favorite social network, proliferating the cause further than any t-shirt could on its physical properties alone. This is what makes Soci@ble Apparel cool," says Weisman.

Manuel Oliver aka Urbano, chief creative guru for Soci@ble Apparel, was inspired to create this design by Leonardo da Vinci's famous work "Canon of Proportions," based on the "Vitruvian Man" by Marcus Vitruvius. "da Vinci's work is about the human body and its perfect proportions. I'm applying his and Marcus Vitruvius' work to Earth and its perfect proportions. I believe that everything the earth represents and everything it gives us – time, a shade tree, the seas, life, and so much more – are far more than perfect."

"I also wanted to play with 'time' as part of the project. Showing how numbers split the 24 hours into minutes, and seconds into tenths of seconds, and so on. I illustrated the passing of time by placing the older renaissance style drawings at the front, and connecting them to modern shapes and colors from the back of the tee. The use of the '@' sign represents the moon, and some perspective is shown between us and our stellar neighbors. The phrase 'WE ARE ALL HERE' is a way to show that this green and blue planet is our only home. As its caretakers, we need to be united in order to make our planet a better place."

The shirts were made using "green" and Earth-friendly materials and methods that applied the four classical elements of Earth, Water, Fire and Wind. Each shirt is made with 100% organic, naturally-colored cotton (Earth); natural paints were mixed with a little bit of ocean water, hand-collected by Oliver himself (Water); printing screens were photo exposed using solar power (Fire) and the tees were then dried outside in the breeze (Air).

To support Earth Day and the EARTH DAY shirt, South Florida-based Soci@ble Apparel has teamed up with Y100 Miami Hit radio station and the environmental company Sustainatopia to participate in Earth Day events and will be selling the EARTH DAY shirt at these local events:

Revolution! The Party for Young Social Entrepreneurs
Miami Event Space
7:00pm
Thursday, April 19th
http://sustainatopia.com/april19/revolution-the-party-for-young-social-entrepreneurs

Models4Sustainability
The Shore Club
9:00pm
Friday, April 20th
http://sustainatopia.com/april20/models-4-sustainability

EarthFest (city of Coral Gables event)
in front of City Hall
12:00pm start
Sunday, April 22nd
http://sustainatopia.com/april22/earthfest-city-of-coral-gables

"Wear it Physical - Share it Digital"  

TRIBUT APPAREL SITES
http://tributapparel.com/
http://www.youtube.com/TributApparel
https://www.facebook.com/TributApparel
https://www.twitter.com/TributApparel
http://tribut.tumblr.com/

SOCIABLE APPAREL SITES
http://sociableapparel.com
http://www.facebook.com/SociableApparel
https://twitter.com/#!/SociableApparel

SOURCE Soci@ble Apparel