SodaStream Announces the Bio Bottle - a Biodegradable Technology for SodaStream Flavor Packaging

AIRPORT CITY, Israel and CHICAGO, Ill., March 8, 2011 /PRNewswire/ -- SodaStream International, Ltd. (Nasdaq: SODA) today unveiled the new and innovative Bio Bottle™, a breakthrough in food storage containers.  The Bio Bottle is a technology being applied to the packaging of SodaStream flavors, enabling the packaging to decompose much faster than conventional plastic.  SodaStream has partnered with Bio-Tec Environmental, LLC to use its EcoPure biodegradable technology for the Bio Bottle.  Visitors to the SodaStream booth at the IHA housewares show taking place now in Chicago were the first to see and learn more about the Bio Bottle.

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"Over 340 billion bottles and cans are not recycled every year.  Most of them are thrown away, with the majority ending up in landfill," stated Daniel Birnbaum, CEO of SodaStream.  "SodaStream's reusable carbonation bottle is the heart of our environmental benefit.  And now with the Bio Bottle, even our flavor packaging is eco-friendly, as we can now reduce the environmental impact of our syrup containers.  We are proud to lead in the development of the first widely-distributed soda packaging that decomposes at a significantly faster rate than conventional plastic.  This brings us one step closer to a zero-footprint packaging solution, and helps achieve our goal of a world free from bottles and cans."

The Bio Bottle is made with special material that helps it biodegrade into organic components in a landfill or compost facility in as little as 5 years instead of the usual 450 years or more.  This is based on ASTM D-5511-02 testing.  SodaStream flavor packaging will begin adding the technology later this year.

"We are proud to see the purpose of our technology being fulfilled by SodaStream's Bio Bottle," said John Lake, CEO and co-founder of Bio-Tec.  "This application is a significant step towards what will undoubtedly have a positive impact on the health of our planet and its citizens."

Mr. Birnbaum concluded, "The SodaStream Bio Bottle demonstrates SodaStream's commitment to rid the world from the hazards of bottle packaging.  We challenge the beverage industry to follow our lead and to consider similar projects to lessen the dangerous impact of their waste."

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world.  For more information on SodaStream, please visit the Company's website: www.sodastream.com.

About Bio-Tec Environmental, LLC

Bio-Tec Environmental, LLC is a United States based company that manufactures EcoPure®, an additive used to enhance the biodegradability of oil-based plastics.  EcoPure® has been commercially available for over three years and is manufactured at several locations in the United States and is available worldwide.  EcoPure® can be used in many different manufacturing applications and plastic resin types, including PE, PP, PET, and others.  Bio-Tec is committed to reducing the scourge of plastic waste by making otherwise inert materials susceptible to digestion by microorganisms when disposed of in biologically-active environments.  For more information please visit www.goecopure.com and www.bio-tec.com.

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SodaStream Contact: Yonah Lloyd, Executive Director, Corporate Development and Communication, Phone: +972-3-976-2462, [email protected]

SOURCE SodaStream International, Ltd.