SodaStream Global Expansion Continues with Japan

Apr 27, 2011, 08:30 ET from SodaStream International Ltd.

AIRPORT CITY, Israel, April 27, 2011 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of home beverage carbonation systems, today announced that it has signed an exclusive distribution agreement with Synergy Trading Corporation for Japan, the world's 2nd largest retail market after the United States.

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"We are very excited to bring SodaStream to the people of Japan," said Mr. Toshihiro Haranaka, founder and CEO of Synergy Trading Corporation.  "We believe the many benefits of SodaStream, such as lifestyle, convenience, value and eco-friendliness, will revolutionize how the Japanese enjoy soda, and we look forward to making SodaStream a popular beverage choice in our country."

Synergy Trading Corporation has been a leading Japanese importer for over a decade, managing global consumer brands across the food, accessories and jewelry industries.  SodaStream's portfolio of products will be available at retail in Japan beginning in the fourth quarter of this year.

"In Japan, prices for packaged carbonated beverages are high and kitchen space for bottles and cans is minimal," said Daniel Birnbaum, CEO of SodaStream.  "By eliminating the need to buy, store and dispose of bottles and cans, SodaStream provides the perfect solution for the Japanese kitchen.  In addition, Japanese consumers will realize significant savings by using SodaStream instead of buying soft drinks at the store.  We are delighted to welcome Synergy Trading Corporation to the SodaStream family and are confident that Japan will become a key contributor to our success."

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water.  Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  The Company's products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use.  In addition, the Company's products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles.  The Company's products are available at more than 40,000 retail stores in 41 countries around the world.  For more information on SodaStream, please visit the Company's website:

Forward-Looking Statement: This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Company Contact: Yonah Lloyd Executive Director Corporate Development and Communication Phone: +972-3-976-2462

SOURCE SodaStream International Ltd.