SodaStream International, Ltd. Achieves 40,000 Global Points of Sale

Marketing campaign boosts points of sale for SodaStream to more than 2,300 UK stores

Dec 22, 2010, 08:54 ET from SodaStream International Ltd.

AIRPORT CITY, Israel, Dec. 22, 2010 /PRNewswire/ -- SodaStream International, Ltd. (Nasdaq: SODA), a leading manufacturer and distributor of home soda makers, today announced that its products are now sold in more than 40,000 locations worldwide, up from 35,000 earlier this year.

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"We continue to expand our distribution to more stores as our products attract new retailers as well as consumers, in the US and around the world," said Daniel Birnbaum, CEO of SodaStream.  "This holiday season beverage drinkers are showing they clearly understand that there is a new way – the SodaStream way – where they can make over 100 different flavors of soda at home, using tap water, without carrying heavy shopping bags or trying to find storage space for their drinks.  Not only that, but our consumers are helping the environment as they no longer have to dispose of bottles and cans that pollute our planet."

In the UK, the Company launched a "SodaStream is Back" marketing campaign in July 2010, integrating various media such as TV, digital and print.  Retailers such as Robert Dyas and Comet recently expanded to include the full SodaStream system of soda makers, flavored syrups, bottles and CO2 refills.  Sainsbury's, a heritage UK shopping destination for over a century, now carries the full system in 100 superstores.  SodaStream is also now available at all 700 Argos stores, the UK's largest general-goods retailer and a subsidiary of the Home Retail Group (LSE: HOME.L).

"SodaStream has been a big success for Argos," said Steve Knights, Commercial Director at Argos.  "Since SodaStream was re-launched in the UK in July, the in-store displays have played an important part in its appeal among customers.  As a result, SodaStream's presence has grown and it now sits within the top 5 Kitchen Equipment brands for Argos."

Mr. Birnbaum concluded, "We are excited to reach the 40,000 store milestone.  It is important to note that we are driving growth across all regions, including the US which contributed significantly to the increasing number of retail locations.  This is in-line with our strategy, and we are confident in SodaStream's ability to continue to add more points of sale in 2011."

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 39 countries around the world.  For more information on SodaStream, please visit the Company's website:

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

Company Contact:

Yonah Lloyd

Executive Director of International Projects and Corporate Communications

Phone: +972-3-976-2462

Investor Contacts (US):

Jeff Corbin / Garth Russell

KCSA Strategic Communications

Phone: + 1 212-682-6300 /

SOURCE SodaStream International Ltd.