SodaStream International, Ltd. Announces Participation in Upcoming Consumer Investor Conferences

AIRPORT CITY, Israel, Dec. 21, 2010 /PRNewswire-FirstCall/ -- SodaStream International, Ltd. (Nasdaq: SODA) today announced that in January the Company will be presenting at the 9th Annual Cowen Consumer Conference, and at the 13th Annual ICR XChange Conference.

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The presentation at the Cowen conference will take place on Monday, January 10th, 2011, at 9:30AM Eastern Time, at The Westin Times Square Hotel in New York City.  The ICR XChange presentation will take place on January 12th, 2011, at 3:20PM Pacific Time, at The St. Regis Monarch Beach Resort in Dana Point, CA.  Daniel Birnbaum, Chief Executive Officer, will review the company's performance and discuss its position as the premiere brand in the home carbonation industry.

Both presentations will be available in real-time to the general public through a live audio Webcast accessible on the investor relations section of SodaStream's Website, http://sodastream.investorroom.com, where they will be archived and available following the presentation as well.

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 35,000 retail stores in 39 countries around the world.  For more information on SodaStream, please visit the Company's website: www.sodastream.com.

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

CONTACT:  Yonah Lloyd, Executive Director of International Projects and Corporate Communications,  +972-3-976-2462, [email protected]

SOURCE SodaStream International Ltd.