SodaStream Introduces Sparkling Natural 'Classics' with Cola, Root Beer and Ginger Ale Flavors

Mar 07, 2011, 07:30 ET from SodaStream International, Ltd.

AIRPORT CITY, Israel and CHICAGO, March 7, 2011 /PRNewswire/ -- SodaStream International, Ltd. (Nasdaq: SODA) today announced the launch of an all-natural line of "classic" flavors to join the current Sparkling Naturals products in its flavor portfolio.  The flavors were enjoyed for the first time by the participants at the IHA housewares show now taking place in Chicago.


Containing all-natural ingredients, SodaStream Sparkling Naturals make great tasting, better-for-you natural sodas.  They are 100% free from artificial flavors, colors and sweeteners, and do not contain any high-fructose corn syrup or preservatives, making it the perfect beverage choice for the entire family.  Along with these new "Classics" flavors there is also an "Exotics" line of Sparkling Naturals, including Green Tea, Lemon Lime, Orange Pineapple, Apple Mango, and Pink Grapefruit.

"We are excited to offer all-natural options for Cola, Root Beer, and Ginger Ale, three of the most popular drinks in the US," stated Daniel Birnbaum, CEO of SodaStream.  "These new flavors were developed specifically for the US market and taste fantastic. This new range highlights our commitment to continuously enhance our offering with delicious and healthy alternatives to traditional store-bought brands."

SodaStream Sparkling Naturals "Classics" are the latest addition to the more than 100 varieties of regular, diet and specialty flavors available.  Sparkling Naturals are packaged in SodaStream's signature curvy bottles, complete with a built-in measuring cap, allowing the consumer to easily enjoy great soda at home.  Sparkling Naturals "Classics" will be available in retail stores and online starting in May, 2011.

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world.  For more information on SodaStream, please visit the Company's website:

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SodaStream Contact: Yonah Lloyd, Executive Director, Corporate Development and Communication, Phone: +972-3-976-2462,

SOURCE SodaStream International, Ltd.