AIRPORT CITY, Israel, May 13, 2015 /PRNewswire/ -- SodaStream International LTD. (NASDAQ: SODA), the leading global manufacturer and distributor of sparkling water makers, announced today a global cooperation agreement with Le Cordon Bleu, the world's largest hospitality education system, to promote healthy cooking across the U.S., Latin America, Europe, and the Asia-Pacific region.
SodaStream and Le Cordon Bleu are teaming up to jointly develop co-branded flavors that will include only naturally-derived ingredients to be used with SodaStream Sparkling Water Makers. Both parties will also create a joint recipe booklet that promotes the usage of SodaStream Sparkling Water Makers to produce sparkling water for incorporation in healthy cooking. It has been demonstrated that using sparkling water in dough-based recipes for bread and dumplings results in a fluffier batter with a nicer texture, while cooking vegetables in sparkling water also helps maintain the true coloring of veggies like carrots, peas and green beans.
"SodaStream is committed to promoting healthy hydration by providing consumers with the ability to easily create their own sparkling water at home and add great tasting natural flavors to them," said Daniel Birnbaum, CEO of SodaStream. "By partnering with the world-renowned Le Cordon Bleu culinary school, we will now have the opportunity to incorporate the benefits of SodaStream into this thought-leading community as well."
As part of the agreement, Le Cordon Bleu will use a SodaStream Sparkling Water Maker at high profile events and promote its usage to encourage healthy eating and hydration. Additionally, Le Cordon Bleu will reference SodaStream and the use of SodaStream Sparkling Water Makers in recipe books, online recipes, webisodes, and other materials which incorporate carbonated water as part of the culinary experience. Finally, Le Cordon Bleu's chefs and students will also incorporate SodaStream Sparkling Water Makers in the development of recipes and culinary techniques.
"Le Cordon Bleu's reputation has endured by actively keeping courses up-to-date and industry relevant using innovative new technologies. Our academic programs are constantly adapted to the future needs of hospitality services, and this is the reason why Le Cordon Bleu has naturally partnered with SodaStream. In addition, research has proved that cooking with sparkling water is healthier." says Andre Cointreau, President of Le Cordon Bleu International.
SodaStream Sparkling Water Makers allow consumers to easily create sparkling water in an instant and customize it to their taste, empowering consumers to "Make Water Exciting." To learn more about SodaStream, please visit: www.sodastream.com.
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SodaStream is the world's leading manufacturer and distributor of Sparkling Water Makers, which enable consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds. By making ordinary water more exciting and fun to drink, SodaStream helps consumers drink more water.
Sparkling Water Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 70,000 retail stores across 45 countries, including 15,000 retail stores in the United States. To learn more about how SodaStream makes water exciting and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, visit www.sodastream.com.
About Le Cordon Bleu
For 120 years, Le Cordon Bleu successfully achieves its mission of transmission and influence of French gastronomy through its worldwide network.
Le Cordon Bleu offers programs in cuisine, pastry and boulangerie as well as in the hotel and tourism sector, from initiation level through to MBA. Today, Le Cordon Bleu is present in 20 countries with more than 50 schools. Its programs are followed by some 20 000 students of 90 different nationalities every year. Le Cordon Bleu has become the number one provider of culinary education in the United States with more than 10 000 American students trained annually.
Le Cordon Bleu international developments are continuously increasing, for instance, with a school opening in Shanghai. This is the first joint-venture agreement in the training sector signed between the Chinese government and a private European entity. The government of Rio de Janeiro also requested a partnership and Le Cordon Bleu inaugurates its school in preparation for the Olympic Games in 2016. In the meantime, with a double digit growth rate and to celebrate its 120th anniversary, Le Cordon Bleu is preparing a major project in France.
Le Cordon Bleu has a tradition of excellence in the world of gastronomy and hospitality and it is committed to furthering the appreciation of culinary arts and the French art of living. Follow Le Cordon Bleu on Facebook, Twitter, YouTube and Linkedin or visit www.cordonbleu.edu.
SOURCE SodaStream International Ltd.