Sodexo Benefits & Rewards Services Becomes Pluxee, Leverages Exclusive NFT Collection on Internet Computer Blockchain in Brand Launch

The DFINITY Foundation Partners with Pluxee (formerly Sodexo Benefits and Rewards Services) and Yumi to Launch Exclusive Employee Engagement NFT Collection

ZURICH, June 30, 2023 /PRNewswire/ -- The DFINITY Foundation, a major contributor to the Internet Computer blockchain, today announced a partnership with Pluxee, a digital-first employee benefits and engagement platform, and Yumi, a leading digital marketplace for non-fungible tokens (NFTs), to launch Pluxee's first-ever NFT collection as part of the Sodexo Benefits and Rewards Services (BRS) brand launch.

The collection, titled The X Collection, is the latest initiative as Sodexo BRS becomes Pluxee ahead of its proposed spin-off and listing in 2024. The NFT collection features 5,000 digital collectibles representing visual elements from the 31 countries where the company currently operates and is a key element in Pluxee's digital-first commitment to its employees and belief in cutting-edge technology. The NFT collection marks a new use case for NFTs as tools to increase employee engagement and enrich company culture.

The collection is open to all employees across Pluxee and employees can trade the digital collectibles amongst their peers. For every NFT from the X Collection that is claimed, Pluxee will donate money to Stop Hunger, Sodexo's unique philanthropic cause empowering women and young generations to effectively and sustainably eradicate hunger in communities most in need.

Suvodeep Das, Global VP Multi-benefits & Gift, commented on the news, "Pluxee is digital-first and committed to remaining at the forefront of technological advances such as blockchain and NFTs. DFINITY and Yumi provided the support to access this new technology quickly, and efficiently, delivering great employee experience with minimal impact on the environment and remaining true to the Pluxee brand."

The X-Collection is an exclusive Pluxee collection and is part of Yumi's growing NFT as a Service (NFTaaS) offering. The NFTs are hosted on the Internet Computer blockchain, a fully decentralized, third-generation blockchain and crypto cloud infrastructure. NFTs on the Internet Computer are hosted fully on-chain with no external storage solutions like Amazon Web Services. Pluxee is the first employee benefits company to use the Internet Computer blockchain and aligns with Pluxee's digital-native mindset. Pluxee chose to partner with DFINITY and use the Internet Computer blockchain because it is one of the most energy-efficient blockchains and is committed to sustainability, as demonstrated by the Proof of Green initiative which aims to bring transparency to carbon reporting in blockchain.

Yumi NFT Marketplace head of growth, Melissa Song, commented on the news, "We are honored to collaborate with Pluxee on their inaugural NFT collection launch. Our mission at Yumi NFT Marketplace is to empower artists and provide a platform for meaningful connections. Through this partnership, we are excited to help Pluxee deepen their relationships with their employees using the power of NFTs and blockchain technology."

Dominic Williams, Founder and Chief Scientist at the DFINITY Foundation, added, "The X Collection marks a milestone not only for Pluxee but for the blockchain industry as traditional enterprises continue to embrace web3 technology. DFINITY is proud to partner with the visionaries that are leveraging the Internet Computer to advance the web3 space. We commend Pluxee for this forward-thinking partnership and look forward to other companies following their example."

About the DFINITY Foundation
The DFINITY Foundation is a not-for-profit organization comprised of leading cryptographers, computer scientists and experts in distributed computing. With a mission to shift cloud computing into a fully decentralized state, the Foundation leveraged its experience to create the Internet Computer and currently operates as a major contributor to the network. 

About Pluxee
Pluxee is the global leading employee benefits and engagement partner that opens up a world of opportunities to help everyone enjoy more of what really matters to them. Through a full range of innovative and digital solutions deployed in 31 countries, Pluxee creates meaningful, engaging and personalised experiences to contribute to the well-being of individuals at work and beyond. From meal and food, culture, gifts to wellness and mobility, Pluxee's products and services are designed to bring more value to people. Pluxee supports the purchasing power and promotes the well-being of more than 36 million consumers. Pluxee accompanies 500,000 clients to develop more meaningful relationships with their employees and improve their engagement. Pluxee simplifies the life of 1.7 million merchants every day. Strengthened by its historical ties with Sodexo, Pluxee with its 5,000 employees is committed to increase its influence as CSR leader by giving its clients, partners and consumers the means to make more sustainable choices every day.

About Yumi
Yumi.io transforms the NFT industry with its on-chain marketplace, RWA (real world asset) NFT offering and the innovative "NFT as a service" model, granting true ownership of digital assets free from centralized hosting services. 

Yumi's mission is to bring ownership and virtual immersive experiences to everyone in the digital goods and real world asset market. Be a part of the movement and contact Yumi for a tailored NFT as a service solution to your business.

DFINITY Foundation Media Contact
[email protected]

SOURCE DFINITY Foundation