Sofa Mart and Furniture Row Outlet Team with World Vision to Help the Children of Mexico

DENVER, Aug. 26 /PRNewswire/ -- National furniture retailer Sofa Mart and Furniture Row Outlet, brands of Furniture Row Companies, will once again work together to aid the estimated two million street children in Mexico City.

The charity campaign titled - "Hope Is Always In Style," will run from August 26th through September 29th 2010.  It allocates $20 for every sofa sold at the stores nationwide to World Vision. The campaign, now in its tenth year, will continue to benefit World Vision's "Ninos de la Calle" (street children) program.  The program assists in the wide spread problem of homeless children in Mexico City.

Specifically designed to enable street children to become more self-sufficient and move into a stable environment, the program focuses on providing educational support, shelter, children's homes and family reintegration whenever possible.

"Thanks to the generosity of Sofa Mart and its customers, thousands of orphaned and abandoned children and youth will continue to receive food, clothing, housing, vocational training, and health care through the World Vision Ninos de la Calle program in Mexico City," explained Brad Masterson, World Vision's national director for corporate development.  

Marty Grosse, General Manager of Sofa Mart explains the motivation behind the campaign:  "It is very important to our company to aid the global community.  It is our intention that this effort will help foster hope and positive opportunities for the children of Mexico."

About World Vision

World Vision is a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide reach their full potential by tackling the causes of poverty and injustice.  World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, visit http://www.worldvision.org/press

About The Furniture Row Companies

The Furniture Row Companies make up one of the largest family-owned specialty home furnishings and bedding retailers operating over 330 stores in 31 states. For more information, please visit http://www.FurnitureRow.com

Furniture Row also owns and is the primary sponsor of a NASCAR Sprint Cup team. For more information on the #78 Furniture Row Racing program visit http://www.FurnitureRowRacing.com

SOURCE Furniture Row