LONDON, March 15, 2016 /PRNewswire/ -- Pricing pressure in the German market became greater in soft drinks in 2015. The underlying reason was the strategy of the leading discounters Aldi and Lidl, which listed more brands in addition to their private label ranges. The strong influence of these two discounters in the market allowed them to persuade even the biggest manufacturers, such as Red Bull and Coca-Cola, to reduce their prices, which would otherwise risk being removed from these discounters' shelves.
Euromonitor International's Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Download the full report: https://www.reportbuyer.com/product/3075059/
Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers