NEW YORK, June 22, 2023 /PRNewswire/ -- The soft drinks market is set to grow by USD 622.47 billion from 2022 to 2027. The growth momentum will progress at a CAGR of 9.98% during the forecast period, according to Technavio. The soft drinks market is fragmented, and the vendors are seeking strong partnerships with automotive, industrial, and commercial companies to compete in the market. Asahi Group Holdings Ltd., Danone SA, Del Monte Pacific Ltd., Dongpeng Beverage Group Co. Ltd., Keurig Dr Pepper, Kirin Holdings Co. Ltd., Mondelez International Inc., Monster Energy Co., National Beverage Corp., Nestle SA, Otsuka Holdings Co. Ltd., Parle Agro Pvt Ltd., PepsiCo Inc., POSTOBON S.A, Purity Soft Drinks Ltd., Red Bull GmbH, Refresco Group BV, Starbucks Corp., Suntory Holdings Ltd., and Tata Consumer Products Ltd are some of the major market participants -. To know about the vendor offerings - Request a sample report
Soft Drinks Market 2023-2027: Scope
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The soft drinks market report covers the following areas:
- Soft Drinks Market Size
- Soft Drinks Market Trends
- Soft Drinks Market Industry Analysis
- Porter's Five Forces Analysis
- Customer Landscape
The soft drinks market is fragmented, and the degree of fragmentation will accelerate. The hectic lifestyle and need for instant energy will offer immense growth opportunities. However, the increasing obesity rates and related issues will hamper the market growth.
Soft Drinks Market 2023-2027: Drivers & Challenges
Major Driver
The growth of the soft drinks market is driven by hectic lifestyles and the need for instant energy. Globalization, changes in lifestyles, and various other aspects are making people's life more hectic. In order to complete their daily tasks and to survive in the competitive environment, people are exhibiting high demand for energy-simulating drinks that are rich in drinks such as ginseng, caffeine, and others.
These ingredients keep the body alert and help increase overall productivity by improving activeness. Also, energy drinks contain electrolytes and vitamins that help in restoring the imbalance after a tiring work schedule. All these factors are increasing the demand for soft drinks, which, in turn, will drive the growth of the market.
Significant Challenges
The increasing obesity rates and related issues are significant challenges hindering the growth of the soft drinks market. The increasing instances of obesity and related issues among consumers challenge the market growth. An adult with a body mass index between 25 and 29.9 is considered overweight, whereas one with a body mass index of more than 30 is obese. Furthermore, obesity results in high blood pressure, diabetes, joint problems, and various other issues.
As a result of the increasing awareness of the seriousness of such conditions, consumers have actively started limiting their intake of sugar and high-calorie food and beverage products. Hence, such factors impede market growth during the forecast period.
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Soft Drinks Market 2023-2027: Segment Analysis
The soft drinks market is segmented by:
- Product
- Carbonated Soft Drinks
- Juices And Juice Concentrates
- Bottled Water
- RTD Tea And Coffee
- Others
- Distribution Channel
- Offline
- Online
- Geography
- North America
- Europe
- APAC
- South America
- Middle East And Africa
Soft Drinks Market 2023-2027: Segmentation Highlights
This report extensively covers market segmentation by product (carbonated soft drinks, juices and juice concentrates, bottled water, RTD tea and coffee, and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa).
- The market share growth by the carbonated soft drinks segment is significant during the forecast period. The popularity and increases consumer preference for alternatives such as bottled water. However, concerns about the high sugar and caffeine content of carbonated soft drinks, which can have negative health impacts, are also contributing to declining sales. For instance, major brands like PepsiCo and Coca-Cola have experienced a decrease in volume sales over the last five years, and the COVID-19 pandemic has further impacted sales at retail stores. Hence, such factors drive the segment growth during the forecast period.
The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies, growth strategies, product innovations, new product launches, investments, and growth in market share, among others Buy the Report
Soft Drinks Market 2023-2027: Key Highlights
- CAGR of the market during the forecast period 2023-2027
- Detailed information on factors that will assist soft drinks market growth during the next five years
- Estimation of the soft drinks market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the soft drinks market across North America, Europe, APAC, South America, and Middle East and Africa
- Analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of soft drinks market vendors
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- The functional drinks market is estimated to grow at a CAGR of 8.28% between 2022 and 2027. The size of the market is forecast to increase by USD 57.04 billion. This report extensively covers market segmentation by product (energy beverages, functional fruit, and vegetable juices, sports beverages, prebiotic and probiotic drinks, and others), application (health, wellness, and weight loss), and geography (APAC, North America, Europe, South America, and Middle East and Africa). New product launches are notably driving the market growth.
- The sports drink market is estimated to grow at a CAGR of 6.18% between 2022 and 2027. The size of the market is forecast to increase by USD 13,518.01 million. This report extensively covers market segmentation by distribution channel (offline and online), packaging (PET bottles and cans), and geography (APAC, North America, Europe, South America, and Middle East and Africa). Consumer focus on health and wellness is notably driving the market growth.
Soft Drinks Market Scope |
|
Report Coverage |
Details |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.98% |
Market growth 2023-2027 |
USD 622.47 billion |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
8.54 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 36% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Asahi Group Holdings Ltd., Danone SA, Del Monte Pacific Ltd., Dongpeng Beverage Group Co. Ltd., Keurig Dr Pepper, Kirin Holdings Co. Ltd., Mondelez International Inc., Monster Energy Co., National Beverage Corp., Nestle SA, Otsuka Holdings Co. Ltd., Parle Agro Pvt Ltd., PepsiCo Inc., POSTOBON S.A, Purity Soft Drinks Ltd., Red Bull GmbH, Refresco Group BV, Starbucks Corp., Suntory Holdings Ltd., and Tata Consumer Products Ltd |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global soft drinks market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global soft drinks market 2017 - 2021 ($ billion)
- 4.2 Product Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
- 4.3 Distribution channel Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Product
- 6.1 Market segments
- Exhibit 30: Chart on Product - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
- 6.2 Comparison by Product
- Exhibit 32: Chart on Comparison by Product
- Exhibit 33: Data Table on Comparison by Product
- 6.3 Carbonated soft drinks - Market size and forecast 2022-2027
- Exhibit 34: Chart on Carbonated soft drinks - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Carbonated soft drinks - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Carbonated soft drinks - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Carbonated soft drinks - Year-over-year growth 2022-2027 (%)
- 6.4 Juices and juice concentrates - Market size and forecast 2022-2027
- Exhibit 38: Chart on Juices and juice concentrates - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Juices and juice concentrates - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Juices and juice concentrates - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Juices and juice concentrates - Year-over-year growth 2022-2027 (%)
- 6.5 Bottled water - Market size and forecast 2022-2027
- Exhibit 42: Chart on Bottled water - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Data Table on Bottled water - Market size and forecast 2022-2027 ($ billion)
- Exhibit 44: Chart on Bottled water - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Bottled water - Year-over-year growth 2022-2027 (%)
- 6.6 RTD tea and coffee - Market size and forecast 2022-2027
- Exhibit 46: Chart on RTD tea and coffee - Market size and forecast 2022-2027 ($ billion)
- Exhibit 47: Data Table on RTD tea and coffee - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Chart on RTD tea and coffee - Year-over-year growth 2022-2027 (%)
- Exhibit 49: Data Table on RTD tea and coffee - Year-over-year growth 2022-2027 (%)
- 6.7 Others - Market size and forecast 2022-2027
- Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
- Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
- Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
- 6.8 Market opportunity by Product
- Exhibit 54: Market opportunity by Product ($ billion)
7 Market Segmentation by Distribution Channel
- 7.1 Market segments
- Exhibit 55: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 56: Data Table on Distribution Channel - Market share 2022-2027 (%)
- 7.2 Comparison by Distribution Channel
- Exhibit 57: Chart on Comparison by Distribution Channel
- Exhibit 58: Data Table on Comparison by Distribution Channel
- 7.3 Offline - Market size and forecast 2022-2027
- Exhibit 59: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 60: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 62: Data Table on Offline - Year-over-year growth 2022-2027 (%)
- 7.4 Online - Market size and forecast 2022-2027
- Exhibit 63: Chart on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 64: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 65: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 66: Data Table on Online - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Distribution Channel
- Exhibit 67: Market opportunity by Distribution Channel ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 69: Chart on Market share by geography 2022-2027 (%)
- Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 71: Chart on Geographic comparison
- Exhibit 72: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2022-2027
- Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.4 Europe - Market size and forecast 2022-2027
- Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.5 APAC - Market size and forecast 2022-2027
- Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 Germany - Market size and forecast 2022-2027
- Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.11 UK - Market size and forecast 2022-2027
- Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.12 Japan - Market size and forecast 2022-2027
- Exhibit 109: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 110: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
- Exhibit 111: Chart on Japan - Year-over-year growth 2022-2027 (%)
- Exhibit 112: Data Table on Japan - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 113: Market opportunity by geography ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 114: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 116: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 117: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 118: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 119: Matrix on vendor position and classification
- 12.3 Asahi Group Holdings Ltd.
- Exhibit 120: Asahi Group Holdings Ltd. - Overview
- Exhibit 121: Asahi Group Holdings Ltd. - Business segments
- Exhibit 122: Asahi Group Holdings Ltd. - Key news
- Exhibit 123: Asahi Group Holdings Ltd. - Key offerings
- Exhibit 124: Asahi Group Holdings Ltd. - Segment focus
- 12.4 Danone SA
- Exhibit 125: Danone SA - Overview
- Exhibit 126: Danone SA - Business segments
- Exhibit 127: Danone SA - Key news
- Exhibit 128: Danone SA - Key offerings
- Exhibit 129: Danone SA - Segment focus
- 12.5 Del Monte Pacific Ltd.
- Exhibit 130: Del Monte Pacific Ltd. - Overview
- Exhibit 131: Del Monte Pacific Ltd. - Business segments
- Exhibit 132: Del Monte Pacific Ltd. - Key offerings
- Exhibit 133: Del Monte Pacific Ltd. - Segment focus
- 12.6 Dongpeng Beverage Group Co. Ltd.
- Exhibit 134: Dongpeng Beverage Group Co. Ltd. - Overview
- Exhibit 135: Dongpeng Beverage Group Co. Ltd. - Product / Service
- Exhibit 136: Dongpeng Beverage Group Co. Ltd. - Key offerings
- 12.7 Keurig Dr Pepper
- Exhibit 137: Keurig Dr Pepper - Overview
- Exhibit 138: Keurig Dr Pepper - Product / Service
- Exhibit 139: Keurig Dr Pepper - Key offerings
- 12.8 Kirin Holdings Co. Ltd.
- Exhibit 140: Kirin Holdings Co. Ltd. - Overview
- Exhibit 141: Kirin Holdings Co. Ltd. - Business segments
- Exhibit 142: Kirin Holdings Co. Ltd. - Key offerings
- Exhibit 143: Kirin Holdings Co. Ltd. - Segment focus
- 12.9 Mondelez International Inc.
- Exhibit 144: Mondelez International Inc. - Overview
- Exhibit 145: Mondelez International Inc. - Business segments
- Exhibit 146: Mondelez International Inc. - Key news
- Exhibit 147: Mondelez International Inc. - Key offerings
- Exhibit 148: Mondelez International Inc. - Segment focus
- 12.10 Monster Energy Co.
- Exhibit 149: Monster Energy Co. - Overview
- Exhibit 150: Monster Energy Co. - Product / Service
- Exhibit 151: Monster Energy Co. - Key offerings
- 12.11 National Beverage Corp.
- Exhibit 152: National Beverage Corp. - Overview
- Exhibit 153: National Beverage Corp. - Product / Service
- Exhibit 154: National Beverage Corp. - Key offerings
- 12.12 Nestle SA
- Exhibit 155: Nestle SA - Overview
- Exhibit 156: Nestle SA - Business segments
- Exhibit 157: Nestle SA - Key news
- Exhibit 158: Nestle SA - Key offerings
- Exhibit 159: Nestle SA - Segment focus
- 12.13 Otsuka Holdings Co. Ltd.
- Exhibit 160: Otsuka Holdings Co. Ltd. - Overview
- Exhibit 161: Otsuka Holdings Co. Ltd. - Business segments
- Exhibit 162: Otsuka Holdings Co. Ltd. - Key offerings
- Exhibit 163: Otsuka Holdings Co. Ltd. - Segment focus
- 12.14 Parle Agro Pvt Ltd.
- Exhibit 164: Parle Agro Pvt Ltd. - Overview
- Exhibit 165: Parle Agro Pvt Ltd. - Product / Service
- Exhibit 166: Parle Agro Pvt Ltd. - Key offerings
- 12.15 PepsiCo Inc.
- Exhibit 167: PepsiCo Inc. - Overview
- Exhibit 168: PepsiCo Inc. - Business segments
- Exhibit 169: PepsiCo Inc. - Key news
- Exhibit 170: PepsiCo Inc. - Key offerings
- Exhibit 171: PepsiCo Inc. - Segment focus
- 12.16 POSTOBON S.A
- Exhibit 172: POSTOBON S.A - Overview
- Exhibit 173: POSTOBON S.A - Product / Service
- Exhibit 174: POSTOBON S.A - Key offerings
- 12.17 Purity Soft Drinks Ltd.
- Exhibit 175: Purity Soft Drinks Ltd. - Overview
- Exhibit 176: Purity Soft Drinks Ltd. - Product / Service
- Exhibit 177: Purity Soft Drinks Ltd. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 178: Inclusions checklist
- Exhibit 179: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 180: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 181: Research methodology
- Exhibit 182: Validation techniques employed for market sizing
- Exhibit 183: Information sources
- 13.5 List of abbreviations
- Exhibit 184: List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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