Soft Health Technologies, LLC to Present Finess®, New Stress Urinary Incontinence Product, at OCTANe's MDIF Conference

Nov 02, 2015, 13:17 ET from Soft Health Technologies LLC

ALISO VIEJO, Calif., Nov. 2, 2015 /PRNewswire/ -- Soft Health Technologies LLC has been selected as one of 10 startup companies to present at OCTANe's 10th annual Medical Device Investor Forum (MDIF) at Hotel Irvine. Soft Health recently commenced commercialization of Finess®, a novel, clinically proven device for female stress urinary incontinence, cleared by the FDA for over-the-counter sale. Comprised of a soft, hydrophilic foam patch with a proprietary adhesive hydrogel on one surface, Finess is a first-of-its-kind innovation designed to actually prevent leaks rather than absorb them. With Finess, women are able to reclaim their active lifestyle without worrying about those accidental "oops" moments of bladder leakage.  

MDIF is the largest conference in Southern California focused on innovation in life science technologies and will draw medtech entrepreneurs, executives, and investors from around the country. While offering abundant networking opportunities, this two-day event will also provide an overview of the latest topics and news in the industry.  

Soft Health Technologies President and CEO, Thomas Berryman has extensive experience in bringing venture-funded medical technology companies from initial startup through product commercialization, revenue growth and exit.

"Having been involved in the growth of MDIF going back to its inaugural year in 2006, I am especially pleased to be participating this year as a startup company presenter," explains Berryman. "This latest venture has its roots in the Orange County medical device community going back several years, and it's great to be speaking to a hometown crowd with a company that can be so life-changing for so many women." 

Prior to founding Soft Heath Technologies, Thomas served as president and CEO of WaveTec Vision Systems, Founder and CEO of Genyx Medical, Inc., and CFO of Micro Therapeutics, Inc., as well as working with several other early stage medical device companies. 

Visit to learn more about the product and applications.  Berryman can be contacted by email To receive more information about OCTANe's MDIF, please visit  

About Finess  

Finess if the first and most clinically tested solution for bladder leakage cleared by the FDA for non-prescription use. With years in research and development, Finess prevents leakage by keeping urine in your bladder. Developed by specialists in Stress Urinary Incontinence (SUI) and extensively tested in women with SUI, Finess provides the 1 in 4 women suffering with SUI an alternative to incontinent pads. Finess is placed over the urethral opening and the specially formulated hydrogel adhesive gently seals it in place until it is removed. Through a sneeze, laugh or lifting something heavy, Finess stops the urine from escaping, so there's no fluid to absorb. That's how Finess challenges the age-old thinking of catching urine in pads and puts science to work. 

Finess was introduced in early 2015 via a Website and online store. Women can privately learn about incontinence, its causes and how Finess can help prevent bladder leaks. Ordering the trial-pack or 36-pack is discreet and confidential through a secure e-commerce site and For more information visit:


SOURCE Soft Health Technologies LLC