SoftSheen-Carson Laboratories® Dark and Lovely® Introduces NEW Au Naturale Anti-Breakage Collection

NEW YORK, March 5, 2014 /PRNewswire/ -- SoftSheen-Carson Laboratories®, the #1 ethnic hair care brand in the world, is excited to introduce its breakthrough Dark and Lovely® Au Naturale Anti-Breakage line: a range of treatment products designed to reduce breakage, restore and revive strands, and support hair growth.

Featuring an exclusive anti-breakage recipe, the NEW Dark and Lovely Au Naturale Anti-Breakage collection helps strengthen strands by reducing breakage, helping hair grow up to 4 inches yearly. Formulated with a powerful combination of nurturing ingredients including, honey and Guarana Root, Au Naturale Anti-Breakage is the first damage-fighting full regimen; it leaves hair shiny, supple, stronger and healthy-looking.

"For women of color, hair length is a badge of honor but a frustration to achieve as damaged hair challenges its growth and breakage threatens her ability to proudly shine," says Mezei Jefferson, Senior Manager of Education, SoftSheen-Carson. "We're excited to introduce this innovative care system formulated to revitalize and nourish distressed strands, help strengthen the hair's fiber, and ultimately help hair grow." 

Comprised of four exclusive products, the Dark and Lovely Au Naturale Anti-Breakage treatment line includes:

• Dark and Lovely Au Naturale Anti-Breakage Root-To-Tip Mender – Helps prevent split-ends before they start and leaves ends resilient, healthy and strong. (SRP $9.99)
• Dark and Lovely Au Naturale Anti-Breakage Tension Release Wash – Soothes dry scalp and hair while rebuilding hair elasticity. (SRP $9.99)
• Dark and Lovely Au Naturale Anti-Breakage Strength Restoring Conditioner – Replenishes hair with necessary nutrients to stimulate hair growth. (SRP $9.99)
• Dark and Lovely Au Naturale Anti-Breakage Super Softening Hair Butter – Moisturizes
and reconstructs damaged hair for a supple, shiny finish. (SRP $9.99)

The Dark and Lovely® Au Naturale Anti-Breakage and Au Naturale Anti-Shrinkage lines are specially formulated to address the unique needs of naturally curly hair textures. Whether your hair type is curly, wavy, kinky or coiled, these unique recipes address every curly girl's treatment and styling needs.

Au Naturale Anti-Breakage treatment collection has NO drying alcohol, NO mineral oil, NO petrolatum, and NO parabens and is fortified with nutritive ingredients to fight damage and help grow hair longer, 4 inches yearly.

AVAILABILITY: The NEW Dark and Lovely Au Naturale Anti-Breakage collection is now available in mass, drug and beauty supply stores nationwide.

About SoftSheen-Carson:
SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oreal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Lets Jam!, and Magic Shave.

Press Contact:
Michelle Pascal/Lauren Clements
Bratskeir & Company
212-679-2233
[email protected]
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140305/NY77548-a
Photo - http://photos.prnewswire.com/prnh/20140305/NY77548-b

SOURCE SoftSheen-Carson Laboratories