NEW YORK, June 20, 2014 /PRNewswire/ -- SoftSheen-Carson Laboratories® Magic® Shave, the undisputed leader in African American men's grooming and shaving, celebrated their NEW Bump Rescue Skincare Line through its Magic Shave Approved campaign and partnership with Sony Pictures' Think Like a Man Too, in theaters today!
As part of the campaign, an advanced pre-screening of Think Like a Man Too was sponsored by Magic Shave, the movie's official U.S. men's grooming promotional partner, at Show Place Icon 15 in Chicago with cast appearances by Kevin Hart, Regina Hall and Terrence J. At the event, Magic Shave offered product sampling to eager moviegoers and invited them to enter their Think Like A Man Too sweepstakes for the chance to win a trip for two to Las Vegas.
Through the dynamic campaign, the brand also hit Chicago's hottest neighborhood barbershops where they picked up the tab for customer appointments, sampled Magic Shave products and provided movie ticket giveaways. Consumers were also encouraged to share their smooth look using hashtag #MagicShaveApproved.
Designed to address the specific needs of African American men's skin, the NEW Magic Shave Bump Rescue Skincare Line visibly reduces the appearance of bumps, fights blackheads, helps prevent new acne blemishes and diminishes the look of ingrown hairs. This comprehensive system is built around cutting-edge technologies and contains key ingredients such as salicylic acid, charcoal, zinc and allantoin, to deliver smoother skin.
"Magic Shave has been the pioneer in men's depilatories for over 100 years," says Mezei Jefferson, Senior Manager of Education, SoftSheen-Carson. "To stay at the forefront of men's grooming needs, we are thrilled to define a category of skincare products that are tough on bumps, gentle on skin and so efficient, it's magic!"
Magic Shave Bump Rescue Skincare Line consists of three innovative products that work synergistically to help men achieve their best self. Each product is a powerhouse that provides specific benefits, and collectively, the regimen unlocks the full power and potency of the line:
- Bump Rescue Spot Treatment – Convenient, easy-to-use roller ball spot treatment, created with 2% salicylic acid, the highest amount one can purchase over the counter. With a menthol cooling sensation, it treats and prevents breakouts, penetrates pores to fight blackheads and helps to clear up blemishes, allowing skin to heal. (SRP $8.99)
- Bump Rescue Exfoliating Cleanser – Formulated with charcoal particles and salicylic acid, this exfoliating cleanser washes away oil and dirt residue, helps unclog pores, removes impurities and dead cells, while reducing the appearance of bumps. (SRP $5.99)
- Bump Rescue 2-in-1 Moisturizer – Featuring a combination of zinc and allantoin, this instantly hydrating moisturizer helps to reduce the look of ingrown hairs and refine skin texture while keeping skin hydrated and soothed. This unique moisturizer minimizes the appearance of bumps in just 4 weeks. (SRP $5.99)
AVAILABILITY: Magic Shave Bump Rescue Skincare is now available in mass, drug and barber/beauty supply stores nationwide.
About SoftSheen-Carson Magic® Shave:
Magic® Shave is the razorless hair removal system for Black men. The skin-conditioning formulas feature cocoa butter and natural oils for soft, smooth, bump-free skin. The Magic® line of depilatory creams, powders and Magic® Bump Rescue is available at mass, drug and barber/beauty supply stores nationwide.
SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oréal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Lets Jam!, and Magic Shave.
About Think Like A Man Too
Think Like A Man Too, the sequel, inspired by Steve Harvey's best-selling book Act Like a Lady, Think Like A Man, is set in Sin City where all of the couples are back for a long wedding weekend. But plans for romance and fun go awry when their various misadventures get them into some compromising situations that threaten to derail the big event. Think Like A Man Too, directed by Tim Story, produced by Will Packer and written by Keith Merryman and David A. Newman, features all-star casting: Kevin Hart, Taraji P. Henson, Michael Ealy, Regina Hall, Gabrielle Union, Jerry Ferrara, Meagan Good, Romany Malco, Terrence J, Jenifer Lewis and Dennis Haysbert. Now in Theaters. www.thinklikeamantoo.com
SOURCE SoftSheen-Carson Laboratories