Apr 15, 2019, 09:05 ET
NEW YORK, April 15, 2019 /PRNewswire/ -- Softsoap®, the number one liquid hand soap brand, has re-launched its collection meant to bring style and happiness to washing your hands. The Décor Collection® features five lavish scents with new reimagined, modern product packaging that brings a sophisticated pop of color to any sink in the home. The scents include, Wild Basil & Lime, Shea & Cocoa Butter, Peony & Plum, Orchid & Coconut Milk, and Jasmine & Mint.
Consumers wash their hands and perform tasks at the kitchen and bathroom sink every day. The Décor Collection® from Softsoap® is meant to visually create small moments of joy while at the sink and the curated fragrances help produce a happy atmosphere for consumers while they carry out otherwise mundane tasks. 86% of Americans agree that decorating their home brings them joy and 69% of Americans wish they could add more joy to their bathroom.1 The Décor Collection® from Softsoap® is a great accessory to decorate with and can easily beautify the space around the sink.
Softsoap® has partnered with Joy Cho, Founder and Creative Director of the lifestyle graphic design studio, Oh Joy!, to further celebrate the relaunch of the Décor Collection®. Softsoap® and Joy are collaborating to create styled moments around the sink to visually encourage happiness and make washing your hands more enjoyable.
"The hand soaps from the Softsoap® Décor Collection® make me smile. The bottles are adorned with beautiful flowers and greenery and are the perfect accessory for any sink," says Cho. "The fragrances help me take a quick step back and enjoy the moment of washing my hands; it's so important to relish in the small moments of joy that occur each and every day."
The Softsoap® Décor Collection® is available for recommended retail price $2.97 (13 fl oz) and available at mass retail, drug and grocery stores nationwide. For more information visit softsoap.com/hand-soap.
About Oh Joy!
Launched in 2005 as a graphic design studio, Oh Joy! is now a lifestyle brand and design studio that includes various licensed product lines and a daily editorial content with a focus on design, fashion, food, and joyful moments from everyday life. Oh Joy! creates a wide range of licensed products including home décor, kids, pet, and furniture collections with brands such as Target, Johnson & Johnson, Petco, and more.
Founder and Creative Director, Joy Cho, has authored three books and consulted for hundreds of creative businesses around the world. She has been a keynote speaker at places including Alt Summit, IDS West, HGTV, Pinterest HQ, and Target HQ. For two years in a row, Joy was named one of Time's 30 Most Influential People on the Internet and has the most followed account on Pinterest with almost 13 million followers.
In addition to our Oh Joy products, you can now shop the work of other designers, artists, makers made exclusively for the Oh Joy shop!
Joy and her team work out of the Oh Joy! studio located in Los Angeles.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate's global business, visit the Company's website at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com.
1All data, unless otherwise stated, is from Toluna. Total sample size was 875 adults. Fieldwork was undertaken between March 18 - March 21, 2019. The survey was carried out online. The data has been weighted and is representative of U.S. adults aged 22-55.
Share this article