Software & Information Industry Association (SIIA) Announces AppFirst CEO David Roth To Board Of Directors

NEW YORK, April 22, 2014 /PRNewswire/ -- The Software & Information Industry Association (SIIA), which represents the software and digital-content industries, is pleased to announce the re-election of AppFirst CEO & Co-founder David Roth to its Software Division Board of Directors. Comprised of 20 key industry executives, the Board is represented by key industry leaders including IBM, HP, Accenture, Oracle, Red Hat, Deloitte and other emerging-technology providers.

"David's proven experience building enterprise-technology companies over the past two decades is extremely valuable to the SIIA in helping guide our charter to meet its overall business priorities for our member companies," said Rhianna Collier, Vice President of the SIIA Software Division. "His most recent work at AppFirst uniquely positions him to share how businesses view and address the complexities of application and infrastructure scale, as well as how to effectively apply modern technology to meet critical business requirements."

Before founding AppFirst in 2009, David was the CEO of Trigence (now AppZero), Vice President of Services & Business Development at Consera, Inc., and, throughout the late 1990s, served as Founder & CEO of Stratis Group, an online, business-to-business solutions company. He began his career as a national accounts manager at NYNEX and joined Microsoft in 1989.

About AppFirst:
AppFirst's patented technology provides enterprises with continuous and complete visibility into all applications and their supporting resources within their IT ecosystem. Organizations can achieve "miss- nothing" foundational data collection, enabling a movie-like, high-definition view of their operations. This enables deterministic and proactive troubleshooting, complete application foot-printing, accurate and complete chargebacks, and highly accurate capacity planning. Founded in 2009, AppFirst is based in New York City, with venture backing from FirstMark Capital, First Round Capital, Javelin Partners and Safeguard Scientifics. For more information, visit appfirst.com. Follow us on Twitter or subscribe to the AppFirst blog.

About SIIA:
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 700 leading software and information companies. The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit www.siia.net/software.

CONTACT
Lisa Hagendorf
Centerpiece Public Relations
[email protected]
917.623.7091

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SOURCE AppFirst