Sohar Health Adds Key Talent to Power Innovation in Patient Intake

• As part of Sohar Health's team expansion to advance its AI solutions, Crystal Vitagliano will lead the Product teams and Ricardo Rocha will oversee the Technical Support teams

NEW YORK, Sept. 23, 2025 /PRNewswire/ -- Sohar Health, an eligibility determination and Verification of Benefits (VoB) provider, today announced the appointment of Crystal Vitagliano as Technical Product Manager and Ricardo Rocha as Founding Technical Support Engineer. These strategic hires underscore Sohar's investment in strengthening its API-first platform for digital-first healthcare providers and care navigator organizations.

Based in Ohio, Crystal Vitagliano will oversee the growth and evolution of Sohar's AI-driven insurance verification solution. She brings over 21 years of experience at Optum, where she built and scaled eligibility and front-end revenue cycle management (RCM) technology used by some of the largest healthcare providers and payers in the United States. Recognized as a foremost industry expert on X12 EDI connections and 270/271 transactions, Crystal has led innovation in the very infrastructure that underpins how providers and payers exchange eligibility data. Her expertise in architecting and scaling mission-critical systems makes her uniquely positioned to help Sohar handle tens of millions of API calls as behavioral health organizations modernize their front-end RCM operations.

"With Crystal on board, Sohar gains not only deep technical expertise but also the market-leading perspective of someone who has built and scaled eligibility solutions at the highest level," said Dr. Ashish Mandavia, Co-Founder and CEO of Sohar Health. "Her leadership will be critical as we continue to deliver the infrastructure that makes healthcare more connected, transparent, and patient-centered."

Ricardo Rocha  has been named Sohar's Founding Technical Support Engineer. With more than 15  years of experience in IT support and escalation engineering, Ricardo has built a career improving enterprise system reliability and resolving complex technical challenges. Based in New Jersey, he most recently served as Escalation Engineer and Technical Lead at Cockroach Labs. At Sohar, Ricardo will establish and scale the technical support function, ensuring the nationwide providers receive the best support while running millions of eligibility transactions annually.

"As Sohar continues to improve the front door of digital healthcare, attracting the right talent is key to achieving our mission," added Dr. Mandavia. "Crystal and Ricardo bring market leading expertise and leadership that will accelerate our product innovation and reinforce our commitment to transforming how providers and patients experience the financial side of healthcare."

Sohar's solutions bring real-time speed, unmatched accuracy, and a platform purpose built for digital health providers. Its suite of automation tools, which includes Discovery, Verification, Network Status, and Cost Estimate, streamlines patient intake, reduces denials, and delivers transparency at the digital front door of care. With 96% accuracy, 12% higher conversion, and more than 5 million verifications completed, Sohar is redefining how patients and providers experience access, billing, and reimbursement.

About Sohar Health
Founded by a physician and an engineer in 2023, Sohar Health is an AI-driven eligibility determination and Verification of Benefits (VoB) provider that's redefining how healthcare organizations navigate the complex world of insurance claims. The team develops specialty-specific APIs to help providers reduce insurance claims denials, improve pricing transparency, and increase access to care for patients across the US. By harnessing the power of technology and uniquely understanding patients' benefits coverage, Sohar Health's eligibility service achieves above 96% accuracy, with around 95% of checks being returned within seconds. Learn more at www.soharhealth.com and follow us on LinkedIn and X.

Sohar Health Media Contact:
[email protected]

SOURCE Sohar Health