
Sokenbicha™ to "Replenish" U.S. Offering With Aloe Flavor
Japan's No. 1 Blended Tea Brand to Debut New Flavor in U.S.
ATLANTA, March 1, 2012 /PRNewswire/ -- Just in time for spring, Sokenbicha™ is offering people across the U.S. the opportunity to "replenish" themselves from the inside out. The leading Japanese blended tea brand - which launched in the U.S. in 2010 - will debut a new flavor with aloe this March called Replenish.
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Replenish is jasmine tea blend featuring organic green tea and jasmine flower, rose hips, ginseng and ginger, flavored with mint and pear. With this new addition, Sokenbicha will now offer six authentically brewed, unsweetened, zero calorie teas that combine the refreshment of water with the flavor and goodness of natural botanicals.
"According to traditional Japanese beliefs, aloe offers balance from the inside, out," said Shannon Watkins, Sokenbicha director. "U.S. consumers continue to enjoy the use of natural botanicals like aloe, ginseng and ginger in their food and beverage choices and the debut of Replenish helps us to deliver on that in an innovative way."
Over the past 16 years, Sokenbicha has grown to be one of the leading Japanese tea brands and is rapidly expanding throughout the U.S. and Asia. Sokenbicha's brand heritage is inspired by the teachings of Kampo, a traditional Japanese herbal approach to health and wellness dating back more than 1,500 years. The product is endorsed and formulated in partnership with Nihondo, Japan's largest Kampo boutique.
Sokenbicha will now be available in six flavors:
- NEW Replenish, a jasmine tea with flavors of mint
- Revive, a crisp oolong tea blend with flavors of raspberry
- Defend, a mild oolong tea blend with flavors of tea essence
- Purify, an aromatic green tea blend with flavors of citrus
- Shape, a bold barley tea blend with flavors of peach flower
- Skin, a full-bodied barley tea blend with flavors of cinnamon
Replenish, along with the other Sokenbicha flavors, is packaged in 15.2 fluid ounce bottles made from PET plastic and is 100 percent recyclable.
Sokenbicha has zero grams of sugar and zero calories and includes no added preservatives or artificial flavors. For more information, visit Sokenbicha.com.
About Sokenbicha
Sokenbicha is an unsweetened Japanese tea brand that debuted in the U.S. in October 2010. The six flavors of Sokenbicha™ combine the refreshment of water with the flavor and goodness of authentically brewed tea and natural botanicals. Sokenbicha contains no added preservatives and zero calories. Sokenbicha tea blends are believed to balance the body from the inside out. For more information, visit www.sokenbicha.com. You can also connect with the brand via www.facebook.com/sokenbicha and Twitter.com/SokenbichaTea.
SOURCE Sokenbicha
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