HARBIN, China, June 23 /PRNewswire-Asia-FirstCall/ -- SOKO Fitness & Spa Group, Inc. (OTC Bulletin Board: SOKF) ("SOKO" or "the Company"), an operator of fitness centers, beauty salons and spas in Northeast China as well as suburban Beijing, today announced the opening of its two newest facilities, Daoli Fitness and Legend Spa Central Club. Both centers, which, as previously announced, have been engaged in pre-opening activities for several months, are located in the Long Dian Building in downtown Harbin, China, a centrally located building for SOKO's target upper-middle class clients. SOKO now holds majority ownership in 13 fitness and spa facilities in Harbin, including Yoga Wave Harbin, which opened in February 2010 and is also strategically located in the Long Dian Building.
"Our newest facility openings further expand our presence in what we believe is an ideal location in Harbin, where there remains significant opportunity to attract new customers and clients from the city's rapidly growing upper-middle class," said Tong Liu, Chief Executive Officer of SOKO. "Having three facilities under a single roof allows us to fully leverage our cross-selling model while offering our customers and members a complete range of fitness, wellness and aesthetic services. Strong pre-sale activity at both Legend Spa and Daoli Fitness, as well as the continued growth we have achieved at Yoga Wave Harbin in the last four months, provides further validation of our prominent reputation in Harbin and the significant brand equity we have built since opening our first Harbin spa 18 years ago."
Harbin is one of the three largest cities in Northeastern China, with a population of more than 6 million and a fast-growing upper-middle class demographic. SOKO's three facilities in the Long Dian Building occupy a total of more than 60 thousand square feet, covering 5 floors of the 34-story commercial and residential building.
Consistent with SOKO's business model at other facilities, the Company expects annual spa visits and fitness club memberships to ramp significantly during these facilities' first two years of operation.
Legend Spa Central Club is a 20,000 square foot facility featuring 23 treatment rooms, and will offer a range of high-end beauty and aesthetic treatments in luxurious settings similar to those offered at SOKO's other facilities in Harbin, Shenyang and suburban Beijing. In conjunction with pre-opening sales and marketing activities, SOKO signed over 250 customers ahead of the spa's grand opening.
At Daoli Fitness, the Company has sold over 100 memberships during pre-opening sales activities. The 20,000 square foot facility features high-end classrooms and an area for private training sessions, state of the art equipment and amenities. Members of Daoli Fitness will have access to a variety of classes, including spin, Pilates and aerobics taught by expert trainers and instructors.
About SOKO Fitness & Spa Group, Inc.
SOKO Fitness & Spa Group, Inc., an OTCBB listed company (SOKF.OB), is an operator of fitness centers and beauty salons and spas in key cities in Northeastern China as well as in suburban Beijing. SOKO provides programs, services, and products combined with exercise, education, and nutrition to help their members lead a healthy life and achieve their fitness goals. For further information, please go to http://www.sokofitness.com .
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Cautionary Note Regarding Forward Looking Statements
This press release and the statements of representatives of SOKO Fitness & Spa Group, Inc. (the "Company") related thereto contain, or may contain, statements that are not historical facts and are therefore "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve significant risks and uncertainties. Such statements may include, without limitation, statements with respect to the Company's plans, objectives, projections, beliefs, expectations and intentions and other statements identified by words such as "projects," "may," "could," "would," "should," "believe," "expect," "anticipate," "estimate," "intend," "plan," or similar expressions. These statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties, including those detailed in the Company's filings with the Securities and Exchange Commission. Actual results, including, without limitation, the performance of Long Dian Building facilities and results regarding the Company's expansion strategies, service offerings, client, membership and customer figures, proposed new center openings and prospects and strategies for growth, may differ significantly from those set forth in the forward- looking statements. These forward-looking statements involve certain risks and uncertainties that are subject to change based on various factors (many of which are beyond the Company's control). The Company does not undertake any obligation to update any forward- looking statement, except as required under applicable law.
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