Solar Media Team Rapidly Expands Its Operations Servicing the Top Residential Solar Installers in the US
On Solar Media Team's 2nd anniversary servicing residential solar installers with 100% contact solar leads, they expand to bring on an additional 100 agents. With their corporate offices located in Boca Raton, FL additional office space was acquired to handle the high demand for services from their clients. It's been their primary goal to become one of the top service providers in the industry.
BOCA RATON, Fla., Sept. 18, 2015 /PRNewswire/ -- When Solar Media Team was founded, they certainly didn't see themselves growing to the size they are today. Prior to providing marketing services for solar installers its founder Gabriel Solomon was providing similar services for mortgage companies.
In late 2013 when the mortgage interest rates increased by 1%, it became increasingly difficult to maintain profitable numbers because the amount of viable prospects decreased since the rates went up. Mr. Solomon was trying to find other verticals to get into that deal with the same type of prospect, and wouldn't need a drastic change in his business model. This was around the time when marketing services for solar installers were in need, so the decision was made to start all over from scratch with an emphasis on solar.
With the small amount of money that came in from orders and borrowing some money from family, Mr. Solomon and one other employee focused all their energy on growing the company. They found a broker who needed solar leads for a major solar installer, which was their first big step into the market. The two generated leads themselves working 12-14 hours a day, making the best of what they had at the time generating a low volume of leads on a daily basis.
Slowly but surely more demand came in for a higher volume of leads, 1-2 more people were hired to assist in generating leads. It then became 3-4 people; eventually by July 2014 the company had around 15 people. In late July 2014 Solar Media Team landed a major contract with another marketing company who needed a high volume of leads on a daily basis so the company continued to organically grow month after month.
The last 5 months of 2014 Solar Media Team grew at a rapid pace. In February of 2015 Solar Media Team lost the contract due to the marketing provider deciding to service the accounts themselves; the company was forced to let many people go. This was a major blow to the company, but not enough to stop the company on its mission to be the largest solar lead generator.
Over the course of the last year, Solar Media Team took all the mistakes they learned, changing their entire business model around which became the secret to their success. From March 2015 to current day they went from 35 people now to over 115 people and growing. There are 6 managers who each oversee a team of up to 25 people, 5 quality assurance managers, 2 administrators who manage the database, and software/computer systems, 2 in accounting, and 3 additional upper management administrators.
Every single administrator/manager has worked their way up starting in lead generation and were promoted within. Solar Media Team's owners believe in promoting within, and that every single person should take ownership of their role to be an active contributor to the success of the company. Since every single manager started out learning how the business generates its leads and were active contributors in doing so, they are able to lead from experience and manage with empathy which has been a major reason why the company is as successful as it is.
Solar Media Team has long term contracts with all their clients, and customer support is the primary goal when dealing with them. By having constant communication with their clients they are able to maintain a close relationship and provide the best possible service. The company today operates 7 days a week, generating over 500 new solar prospects a day and growing. It's their goal to be at 200 agents by November and by doing so more people will be in line to be promoted and creating a great work environment.