SAN FRANCISCO, July 17, 2012 /PRNewswire/ -- Solariat today announced that its Intention Analytics package is now available as part of the new Salesforce Radian6 Insights ecosystem. Solariat's Intention Analytics package brings a rich view of customer intentions in social posts to Salesforce Radian6 Insights, helping social enterprises uncover actionable business intelligence about social conversations, all within one unified platform. Solariat's intention data pinpoints actionable opportunities among the vast number of conversations in social media.
Salesforce Radian6 Insights reshapes the social media monitoring landscape by combining Salesforce Radian6 with leading partners to bring new understanding to social media. The integrated offering allows customers to have a deeper understanding of the who, what, where, and why behind social media conversations.
"Bringing together Salesforce Radian6 and Solariat offers brands an unprecedented ability to quickly filter the social media fire hose of posts and Tweets down to the right content. Brands are now able to engage with their consumers at the precise moment these consumers show intention," said Jeffrey Davitz, CEO, Solariat.
"Social enterprises recognize that social media provides real-time opportunities to delight customers and prospects. Solariat and Salesforce Radian6 Insights will help companies find true insight into social media conversations," said Rob Begg, vice president of marketing, Salesforce Radian6.
The Power of Salesforce Radian6 Insights
By integrating Solariat's Intention Analytics into the industry leading power of Radian6 Insights, brands will have an unprecedented view of social media. What do consumers want? What are their needs? What are they asking about? What are their likes? Solariat answers these questions. Radian6 Insights provides the full context and the connection into Salesforce applications to give brands the ability to capitalize on the acknowledged opportunity in social.
Product Key Features
Customers who subscribe to Solariat's Intention Analytics Package through Radian6's Insight will have access to essential intention data. They will see all engagement moments classified by type of intention and the associated intention topic. For example, if there is a post that expresses a need related to a product, Solariat's algorithms will identify that intention and identify the product as the topic of that intention. These are the atomic units of ROI in social – the moments when brands can engage effectively.
The Solariat Insights package is generally available today, starting at $60 per month.
About Salesforce Radian6
Salesforce Radian6 was created with the idea that companies need to monitor the social web in order to effectively join conversations with customers and prospects. Salesforce Radian6 captures hundreds of millions of conversations every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities, and provides actionable insights in real-time. More than 2,500 companies, including leading global brands like AAA, Activision, GE, GEICO, GNC, PepsiCo, Pizza Hut, Southwest Airlines, UPS and more than half of the FORTUNE 100, now use Salesforce Radian6. Find out more at www.radian6.com.
About Solariat, Inc.
Solariat delivers the power of intention data, enabling brands to act effectively in social media. Solariat's patented technology integrates computational linguistics, machine learning and high performance computing to identify, filter and deliver this information to companies in real time so they can act in real time to drive real social ROI. For more information, visit www.solariat.com.