BELLEVUE, Wash., Sept. 15 /PRNewswire/ -- In today's demanding marketplace when cash is tight and competition for clients is fierce, the results of a Google search for a business owner's name can compel prospects to engage -- or not. That is why Bye-Bye Boring Bio program creator Nancy Juetten says a client-attracting biography is an essential element in every business owner's marketing toolkit.
Today Juetten debuts the much-expanded second edition of Bye-Bye Boring Bio for $2 less than the first edition. Her goal is to provide welcome and timely support to guide a fast-growing community of solopreneurs to transform their boring bios so they can attract clients, speaking gigs, and media interviews now.
Juetten says, "The comprehensive Bye-Bye Boring Bio program is the only one of its kind that is focused squarely on serving the needs of 27 million solopreneurs who are in some stage of business start-up and growth across Main Street USA."
"We are living in a time when the influential role of the Internet, the fast-growing popularity of social media, and the decline of traditional media offer opportunities and challenges for those seeking to stand out and shine," Juetten says. "Boring, fuddy-duddy, snoozer-loser bios don't get the job done."
Bye-Bye Boring Bio offers engaging and practical how-to content and 10 road-tested and easy-to-use bio writing templates. It also includes access to three audio files with interviews with Juetten, Master of Enrollment Coach Bill Baren, and Book Publishing and Marketing Mentor John Eggen. These interviews offer tips to speak and write to attract compensation. Bio examples that have already attracted clients, speaking gigs, or media interviews from authors, experts, speakers, coaches, and a wide range of professional service providers are showcased to offer messages of inspiration for those who find choosing the words to describe their own results challenging.
Brad Tollefson, owner of VLST Media, says, "I've been working on a new website and have been leaning on Bye-Bye Boring Bio heavily. It's been a very good friend - kind of an advocate for shy people's kind of guide."
Here are some tips from Juetten's Bye-Bye Boring Bio:
- To attract clients, lead with the stunning results you bring about, and share those results in terms that are specific and decisive.
- To invite speaking engagements, share a single, powerful message you deliver and how meeting planners and audience members rave and extend repeat invitations to add value to programming plans.
- To invite media interviews, showcase your contributions to media outlets to differentiate your expertise from those who have yet to set themselves apart as media experts.
- When using social media, remember that a combination of audio, video, and text contributions to blogs, YouTube, Twitter, Facebook, and LinkedIn paint a powerful picture. Make sure every message is a favorable reflection of how you want to be known and that everything you post is mission aligned. Remember that how you show up in person counts most of all.
About Nancy Juetten and Bye-Bye Boring Bio:
Since September 8, 2009, Bye-Bye Boring Bio creator Nancy Juetten has spoken to thousands of business owners through radio interviews, teleseminars, and workshops about how to upgrade their bios to attract clients, speaking gigs, and media interviews. Satisfied customers from Boston to Florida and Austria to New Zealand report reaching more clients and inviting new engagements as a result of the bios they write with Bye-Bye Boring Bio as their guide. The second edition seeks to serve as the solopreneur's ultimate action guide to get seen, heard, celebrated and COMPEN$ATED for expert status. Juetten welcomes book reviews, interviews, and invitations to speak about kicking those boring bios to the curb right now. The 143-page Bye-Bye Boring Bio program ($47) comes as a spiral-bound workbook or as an Earth-friendly e-version. Learn more at http://www.byebyeboringbio.com.
Contact: Nancy S. Juetten, [email protected], 425-641-5214
SOURCE Nancy Juetten