Sonic Foundry to Webcast Bersin & Associates' IMPACT 2012: The Business of Talent

MADISON, Wis., April 11, 2012 /PRNewswire/ -- Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for lecture capture, enterprise and event webcasting, today announced that Bersin & Associates will use its webcasting services to offer a hybrid option for attending selected sessions from its sold-out IMPACT 2012: The Business of Talent® conference April 11-12 at the Vinoy® Renaissance® Resort & Golf Club in St. Petersburg, Florida.

Online audiences will be able to view live via Mediasite selected research presentations from the premier HR research and consulting firm's fifth annual conference themed "Building Business Agility Through People." This year's conference brings together a powerful lineup of speakers who can share first-hand experiences about how strategic HR, learning and talent management enables the people in their organizations to learn faster, communicate better and respond more rapidly to change on the importance of building business agility through people.  Approximately 40 HR, learning and talent executives will present informative case studies and participate in panel discussions about how organizations can adapt and respond to today's complex workplace and business challenges. To view the conference visit http://www.bersin.com/impact2012streaming/.

"IMPACT 2012 offers a powerful lineup of speakers who can share first-hand experiences about how strategic HR, learning and talent management enables the people in their organizations to learn faster, communicate better, and respond more rapidly to change," said Josh Bersin, chief executive officer and president, Bersin & Associates. "We are pleased that Sonic Foundry has chosen to serve as a conference service partner to bring this rich elearning experience in real time to a much larger audience."

This is the second year online audiences will be able to attend selected conference sessions live via Mediasite and the first year Mediasite 6 will be used, allowing online audiences to view the sessions live or on-demand via their desktop or mobile devices, including iPads, iPhones, iPods, BlackBerrys and Android devices.

Mediasite by Sonic Foundry is a leading webcasting platform for hybrid events and high-profile meetings. The patented Mediasite webcasting and content management system quickly and cost-effectively automates the capture, management, delivery and search live and on-demand streaming videos and rich media presentations that combine video with slides.

About Sonic Foundry®, Inc.
Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the trusted market leader for enterprise webcasting and lecture capture, providing video communication solutions for education, business and government. Powered by the patented Mediasite webcasting platform and Mediasite Events group, the company empowers people to transform the way they communicate online, using video webcasts to bridge time and distance, accelerate research and improve performance. Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

SOURCE Sonic Foundry, Inc.