NOVATO, Calif., April 22 /PRNewswire-FirstCall/ -- Sonic Solutions® (Nasdaq: SNIC) today introduced RoxioNow™, a broad technology platform designed to simplify media access. RoxioNow allows PC makers, consumer electronics companies, and retailers to participate in the "over-the-top" video market and provides consumers a convenient way to access new Hollywood content, as well as their existing libraries of entertainment and personal media.
The RoxioNow platform involves Sonic's complete range of Hollywood to Home™ products for creating, distributing, and enjoying digital content. This includes Sonic's professional Scenarist® authoring workstations used in the production of Hollywood titles, its digital supply chain and cloud-based storage technologies for digital movie delivery and its successful consumer software products and services for on-device content access, management and enjoyment.
"For all of the conveniences and capabilities technology has afforded consumers, it has yet to address a very basic need – easy access to our media when and where we want," said Dave Habiger, President and CEO, Sonic Solutions. "With a 20-year history of developing digital media tools for professionals and consumers, and long-standing ties to PC vendors and CE manufacturers, Sonic is uniquely positioned to create the content delivery network required to fulfill this need. Whether it's a Hollywood blockbuster or a home movie, our goal with RoxioNow is to provide consumers with persistent access to their favorite content from virtually anywhere."
In order to further distinguish Sonic's digital platform from the retail storefronts it powers, RoxioNow will replace Roxio CinemaNow™ as the technology brand behind the services that Sonic currently runs for Best Buy, Blockbuster and Lionsgate. Sonic is introducing a new "Powered by RoxioNow™" logo, which will appear on digital download stores and consumer electronic devices such as PCs, Blu-ray Disc players, mobile phones and HDTVs. The logo will enable consumers to quickly identify products offering a more flexible entertainment experience, including the ability to seamlessly access their premium content on connected devices from multiple manufacturers.
In the future, the RoxioNow platform and program will expand to offer consumers an easy way to access and share their personal content such as photos, videos, and multimedia creations. This part of the program will involve Sonic's entire consumer software line such as its popular media editing applications Roxio Creator® and Toast®, as well as its online multimedia storytelling tool PhotoShow™.
About Sonic Solutions
Sonic Solutions® (NASDAQ: SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home™ applications, services, and technologies. Sonic's Roxio products enable consumers to easily manage and enjoy personal media and premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, businesses, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.
This release may contain forward-looking statements that are based upon current expectations, including the market acceptance and success of the RoxioNow platform and program. Actual results could differ materially from those projected in the forward-looking statements as a result of various risks and uncertainties. This press release should be read in conjunction with Sonic Solutions' most recent annual reports on Form 10-K, quarterly Forms 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of each company's business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward-looking statements.
Sonic, the Sonic logo, Sonic Solutions, Roxio, RoxioNow, Roxio Creator, Toast, PhotoShow and Hollywood to Home, are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.
SOURCE Sonic Solutions