SonicWALL CEO Matt Medeiros Named One of Top 25 Channel Mavericks by CRN Magazine

Medeiros Recognized for Impact of Brash and Bold Thinking and Changing the Way the Channel Does Business

Dec 01, 2010, 08:00 ET from SonicWALL, Inc.

SAN JOSE, Calif., Dec. 1, 2010 /PRNewswire/ -- SonicWALL, Inc., the leading provider of intelligent network security and data protection solutions, today announced that Matt Medeiros, president and CEO, was named one of the Top 100 Most Influential Executives in the industry by Everything Channel's CRN. Specifically, Medeiros was included in the Top 25 Channel Mavericks list for his successful overall track record as well as for his efforts to push SonicWALL deeper into the enterprise and expand the company's channel base. Medeiros drove the company's success by increasing the sales of enterprise solutions via SonicWALL's channel only model.

Medeiros has over 25 years of experience in the IT industry and joined SonicWALL as CEO in 2003. Since then, he has steered the company to substantial growth through an aggressive acquisition strategy, positioning SonicWALL as a leader in Unified Threat Management and Next-Generation Firewalls for the enterprise. He has driven international expansion and elevated SonicWALL as the new alternative vendor to high-priced, complex network solutions.

"Being named to this exclusive list is an incredible honor. More importantly, it is testament to our highly committed team of channel and partner experts who have helped power the success of SonicWALL," said Matt Medeiros, president and CEO at SonicWALL. "In the last twelve months we've witnessed huge momentum and successfully begun to transfer our SMB channel expertise to the enterprise. I firmly believe, we can grow and serve enterprise end-customers with a channel driven strategy far better than companies that try to deal with partners directly and via the channel. In 2011, we will continue to expand our focus to deliver enterprise-class solutions via the channel more effectively than our competitors, while at the same time providing even better margins for our partners."

"I consider SonicWALL the leader in the dynamic security space. That's especially true because of the company leadership, spearheaded by Matt Medeiros," said Timothy A. Martinez, president, Western NRG, Inc. "Matt listens to channel partners both large and small. He believes in ongoing training for his partners, encouraging them, challenging them, making them accountable and rewarding them. The fact that SonicWALL delivers superior products and revenue generating opportunities is the icing on the cake!"

The annual listing recognizes the executives who have changed the way the channel does business through engineering blockbuster acquisitions, developing breakthrough technology initiatives and spearheading aggressive channel sales expansions to significantly alter the balance of power in the technology business. This year's list salutes the 25 Most Influential Executives — individuals who are focused on innovation, as well as consistency and those overcoming remarkable challenges; the 25 Channel Sales Leaders — hard-charging executives who are driving their indirect organization and partners forward with sales and marketing initiatives; the 25 Most Innovative Executives — individuals who exude innovation from either a technology or business strategy front; and the 25 Mavericks — executives whose brash and bold thinking is changing the rules of the channel.

"As the IT channel continues to evolve, we salute the market influencers leading the charge for improvement to the overall health of the channel. Everything Channel's Top 100 Most Influential list recognizes those executives whose influence and innovation have made a positive impact on channel growth, leading to significant strides in the IT industry. From influential and innovative executives to sales leaders and channel mavericks, these 100 individuals have demonstrated the dedication, foresight and calculated risk-taking that makes us proud to be a part of the IT channel," said Kelley Damore, vice president and editorial director for Everything Channel.

The Top 100 Most Influential Executives in the Industry were selected by the editors of CRN.

Winners were announced in the November 29th issue of CRN. To read about the Top 100 Most Influential Executives in the Industry, go to

About SonicWALL, Inc.

Guided by its vision of Dynamic Security for the Global Network, SonicWALL develops advanced intelligent network security and data protection solutions that adapt as organizations evolve and as threats evolve. Trusted by small and large enterprises worldwide, SonicWALL solutions are designed to detect and control applications and protect networks from intrusions and malware attacks through award-winning hardware, software and virtual appliance-based solutions. For more information, visit

About Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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Matt Medeiros