SonicWALL Introduces New MSP Advantage Program, Dramatically Improves Service Management and Cash Flow

New MSP Advantage Program With FlexSpend for Managed Service Providers Improves Management and Liquidity of Partners' Investments in SonicWALL Services

Sep 13, 2011, 08:00 ET from SonicWALL, Inc.

SAN JOSE, Calif., Sept. 13, 2011 /PRNewswire/ -- SonicWALL, Inc., the leading provider of intelligent network security and data protection solutions, today announced the new MSP Advantage Program featuring FlexSpend. Tailored for Managed Service Providers (MSPs), the new offering consists of three main benefits:

  • FlexSpend, a unique program in the industry, makes monthly service billing easy, flexible and cash flow friendly while lowering initial investment and operating expenses. Without FlexSpend, MSPs are required to make significant upfront payments for annual support and subscription licenses.
  • The SonicWALL Global Management System (GMS) centrally manages and rapidly deploys SonicWALL solutions with less time and costs involved. It provides centralized real-time monitoring and comprehensive policy and compliance reporting to drive down the cost of owning and managing SonicWALL security and data protection appliances.
  • The MSP Advantage Program enables partners to offer a wide variety of managed services that can provide multiple revenue sources. It provides easy access to all SonicWALL solutions and lets the MSP manage all associated products and services via FlexSpend and GMS.

Available to Gold and Silver partners who participate in the SonicWALL MSP Advantage Program, FlexSpend is based on the concept of FlexSpend Credits, a new type of SonicWALL currency that allows partners to procure services monthly, rather than annually. Click here to learn more about how to use FlexSpend Credits.

"Today, MSPs have no effective mechanism to offset the risk of uncollectible receivables when customers stop servicing their contracts," said Tim Martinez, president at Western NRG, Inc. "If a customer in mid-year decides or is no longer able to continue paying their monthly bill, we are unable to recover our upfront investment in the support contracts and subscription services that we have already paid our supplier for. FlexSpend allows us to forego upfront capital expenditures and still provide SonicWALL Security Services to our customers at a monthly rate with far less risk should a customer become unable to uphold the contract commitment."

"At SonicWALL, we continuously strive to drive technology, but we also understand the business challenges that our partners are facing," said Vince Massey, senior director of North America Channels at SonicWALL. "Specifically, the MSP Advantage Program helps MSPs address one of their key issues: matching cost they incur with the revenue stream they receive from their customers. The program reduces upfront cost and improves monthly cash flow. The combined benefits of FlexSpend, GMS and the depth and breadth of our solutions and services create a clear advantage for managed service providers."

"The relationship we have with SonicWALL has really made us prosper in our business, and quite frankly, made us a lot more money," said Michael Crean, president and CEO of Solutions Granted. "I don't see why we couldn't attain two million in sales this year. Not a lot of people can say that. I believe SonicWALL's MSP Advantage Program will help us achieve this goal."

Find out how to become an MSP Advantage Partner and learn about program requirements.

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About SonicWALL, Inc.

Guided by its vision of Dynamic Security for the Global Network, SonicWALL develops advanced intelligent network security and data protection solutions that adapt as organizations evolve and as threats evolve. For more information, visit

Copyright © 2011 SonicWALL, Inc. All rights reserved. SonicWALL® is a registered trademark of SonicWALL, Inc. and all other SonicWALL product and service names and slogans are trademarks or registered trademarks of SonicWALL, Inc. Other product and company names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

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