SAN FRANCISCO & NASHVILLE, Tenn., June 27, 2012 /PRNewswire/ -- Sony Music Nashville and Aurasma, the world's leading augmented reality platform, have partnered to launch an augmented reality promotional campaign for music superstar Carrie Underwood's No. 1 album, Blown Away.
Using the free Aurasma Lite app for iPhones, iPads and Android devices available from the iTunes App Store and Google Play, fans can launch exclusive video of Underwood that is triggered by aiming the device at the cover image of Blown Away. The video leaps from the Blown Away image on the mobile device or tablet and provides a click-through gateway to the album at the iTunes store. To watch Carrie Underwood fans' reaction to the augmented reality experience at the recent CMA Music Festival, click here.
"Carrie Underwood is always looking for ways to connect with her fans," said Gary Overton, Sony Music Nashville chairman and chief executive officer. "We are excited to embrace a cutting-edge technology like augmented reality to help give fans something special and provide a cool, unique connection between the artist and audience. Sony Music Nashville is excited to watch this fun idea unfold and is eager to partner with Aurasma on other future campaigns."
Upon its release on May 1, Blown Away made history by debuting at No. 1 on Billboard's Top Country albums sales chart making Underwood only the second country artist in the 47 year history of the chart to have each of their first four albums debut at No. 1. Blown Away also debuted at No. 1 on the all-genre Billboard 200 chart making Underwood only the second country artist in history to have three consecutive albums debut at No. 1. Blown Away became country's best-selling digital album debut since 2010. Blown Away spent an impressive five consecutive weeks at No. 1 on Billboard's Top Country Album Chart making it the first album since 2010 to debut at No. 1 and stay there for five consecutive weeks.
"Carrie Underwood is a proven superstar. We are thrilled to partner with Sony Music Nashville to help increase the momentum of her smash album Blown Away," said Jennifer Rapp, general manager of Aurasma. "By leveraging augmented reality to bridge the physical and virtual worlds, Sony gives the fans something exclusive and special, helping to keep fans connected and Carrie in the spotlight."
Aurasma is the world's leading augmented reality platform that merges the physical world with the virtual. Available as a free app for iPhones, iPads and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called "Auras". Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.
Since its launch in June 2011, Aurasma has had more than four million downloads in over 100 countries. Over 5,000 partners in markets including retail, fashion, sport, automotive, consumer electronics, entertainment, advertising and publishing are using the free technology in their campaigns, on their products or embedding the technology in their own applications. Aurasma was developed by and is part of software company Autonomy – an HP Company.
SOURCE Aurasma; Sony Music Nashville