SORBCO And LOWE'S Launch Exciting New Program

FLORAL PARK, N.Y., Dec. 4, 2013 /PRNewswire/ -- SORBCO is proud to announce the launch of a GROUNDBREAKING NEW RELATIONSHIP WITH LOWE'S – the TREE-SORB TAG CHRISTMAS TREE ATTACHMENT PROGRAM.  Sorbco's quick drying ultra absorbent pads (absorb more than 50 fluid ounces), ideal for protecting floors and surfaces from water and stand damage, are INCLUDED in the sale of all LIVE Christmas Trees over 7 feet.

SORBCO is a manufacturer and distributor of its own line of innovative, inexpensive, consumer products designed to protect surfaces from damage.  The products are based on a PATENTED Super Absorbent Polymer (SAP) technology which the company has marketed successfully for industrial uses for more than 10 years. SORBCO's polymer is built into ultra thin mats designed for specific consumer applications. The polymer transforms moisture into a gel and contains it between leak-proof layers, thereby protecting the surface above and below the mat from water/liquid/condensation damage, contamination or the formation of mold/mildew.

Leveraging experience with SAP technology in industrial applications, the SORBCO team rapidly developed Tree-Sorb to protect furniture and floors from over watering or sap dripping from live Christmas trees.  Tree Sorb quickly garnered impressive sales records resulting in the launch of this revolutionary new program.

The Company believes extending its product line to Christmas tree attachment is an important innovation in the industry.  As CEO Charles Rick explained, "We are excited to team up with a retailer like Lowe's for this trailblazing new program to address consumer's biggest issue with live Christmas trees – the mess".

SORBCO's offerings are uniquely positioned in the market providing the only disposable solution with high-level absorption to protect from liquid and moisture damage. Mr. Rick continued, "This is a significant development in how Christmas trees are purchased.  Now consumers can go green with a LIVE tree and feel protected." Lowe's agrees and believes Christmas tree buyers will as well.

Image with caption: "Tree-Sorb Super Absorbent Pad Included with Every Lowe's Live Christmas Tree over 7 Feet." Image available at: http://photos.prnewswire.com/prnh/20131204/MM26792

Video with caption: "SORBCO's Tree-Sorb Pads Included With Sale Of Lowe's Christmas Trees". Video available at: http://www.youtube.com/watch?v=fc2qtxXhB5M

SOURCE SORBCO