SALT LAKE CITY, May 29, 2018 /PRNewswire/ -- Sorenson Media, a leading technology provider for broadcasters, advertisers and television manufacturers, today announced the appointment of Pat Nola, formerly the company's chief operating officer, as CEO.
A proven business leader in directing high-growth companies, Nola originally joined Sorenson Media in 2000, eventually becoming president and CEO of Sorenson Communications, a spin-off company that is the leading communications provider for the deaf. While at Sorenson Communications, Nola also founded CaptionCall, the top phone captioning system in the industry, also serving as president and CEO. He returned to Sorenson Media as COO in April 2016.
In transitioning his role to CEO, Nola will oversee all aspects of company growth and strategy. His priorities will include ensuring proper execution of the company's vision for addressable linear advertising, directing new product releases and establishing partnerships with networks, broadcasters and advertisers.
"Sorenson Media has delivered game-changing advertising technology to network television thanks to its innovative team, and I look forward to continuing working with them in my new capacity," said Nola. "Our addressable solutions, technology and potential are second to none, and I am thrilled for this opportunity to oversee the next growth stage of this amazing company."
Nola's new role comes as a result of the company's renewed focus on addressable advertising platforms. Moving forward, Sorenson Media will be singularly focused on addressable advertising and Nola will ensure the company is fully capitalizing on the opportunity to deliver unique technology offerings to drive the future of television advertising.
"I have worked closely with Pat for many years and his extraordinary talents are just what we need to take us through this next phase of Sorenson Media's evolution," said Jim Sorenson, founder and chairman of the board. "The company's success in changing the industry is directly attributable to the hard work and tireless effort of the entire team, and I have every confidence in Pat to direct the company's focus on Sorenson Media's addressable advertising solutions."
About Sorenson Media
Founded in 1995, Sorenson Media provides trusted solutions to the television industry and is an innovator in driving the future of television advertising, fusing the power and scale of linear TV with the data and addressability of digital. Using the capabilities of internet-connected devices to deliver household-level addressability, Sorenson Media's technology provides networks, broadcasters and advertisers with a complete toolkit to enable, enhance and improve the TV advertising viewing experience. For more information, visit www.sorensonmedia.com and follow us on Twitter.
SOURCE Sorenson Media