SOS Hydration Makes A Splash, Appoints FIJI Water Co-Founder Carlson as Chairman of the Board

News provided by

SOS Hydration Inc

30 Jan, 2015, 07:00 ET

SAN FRANCISCO, Jan. 30, 2015 /PRNewswire/ -- SOS Hydration Inc, the award winning hydration drink mix that's formulated by a doctor and two former pro athletes, announced today former FIJI Water co-founder Doug Carlson, will join the board as its Chairman.

Appointing Carlson as Chairman will help capitalize on SOS Hydration's unique market opportunity and act as a pivot for raising SOS Hydration's profile within the investment community.

"People are beginning to realize the importance of staying properly hydrated and SOS is the perfect product for that," said Carlson. "I am excited about working with the SOS team to make it a world class success."

Carlson co-founded FIJI Water, LLC in 1996 and served as its Chief Executive Officer from 1996 to 2005.

  • Under Doug's leadership, FIJI Water grew to the second highest selling imported bottled water brand in the US. During his tenure, the brand was also launched in 12 other countries, achieved # 1 brand in On Premise Channel in US and developed a distributer network of 300 distributors.
  • Prior to co-founding FIJI Water, from 1989 to 1996, Doug served as the Senior Vice President and Chief Financial Officer for The Aspen Skiing Company where he was responsible for all finance/accounting, information technology, personnel and risk management matters.
  • From 1984 to 1989, Doug served as the President and Chief Executive Officer of Aspen's largest and leading hospitality company, The Aspen Club Companies.
  • Carlson is currently EVP and CMO at Nook Media, since October 2013. He graduated from Western State College in 1981 with a dual degree in accounting and economics.

About SOS Hydration Inc
Founded in May 2013 by brothers James and Tom Mayo and James' wife Dr. Blanca Lizaola, SOS Hydration is the only drink founded by former elite athletes, a military veteran and a doctor.  SOS formula is based on proven medical and sports science. When thirsty we need more than just water. We need the right balance of electrolytes to help us function. SOS provides that right amount. SOS has been a finalist at "Bevnet Live" 2013, voted top-three "Best New Sports Drink 2014" at the Beverage Innovation Awards and "Best New Product" at the 2014 ECRM sports and nutrition conference.
http://www.sosrehydrate.com

Logo - http://photos.prnewswire.com/prnh/20150129/172423LOGO

SOURCE SOS Hydration Inc

Related Links

http://www.sosrehydrate.com

PRN Top Stories Newsletters

Sign up to get PRN’s top stories and curated news delivered to your inbox weekly!

Thank you for subscribing!

By signing up you agree to receive content from us.
Our newsletters contain tracking pixels to help us deliver unique content based on each subscriber's engagement and interests. For more information on how we will use your data to ensure we send you relevant content please visit our PRN Consumer Newsletter Privacy Notice. You can withdraw your consent at any time in the footer of every email you'll receive. Mit Ihrer Anmeldung erklären Sie sich damit einverstanden, Inhalte von uns zu erhalten.
Unsere Newsletter enthalten Zählpixel, die die Lieferung einzigartiger Inhalte in Bezug auf das Abonnement und die Interessen der einzelnen Abonnenten ermöglichen. Weitere Informationen über die Verwendung Ihrer Daten im Hinblick auf die Zusendung von relevanten Inhalten, finden Sie in unserer PRN Consumer Newsletter Privacy Notice. Ihre Zustimmung können Sie jederzeit in der Fußzeile jeder erhaltenen E-Mail widerrufen. En vous inscrivant à la newsletter, vous consentez à la réception de contenus de notre part.
Notre newsletter contient des pixels espions nous permettant la fourniture à chaque abonné, d’un contenu unique en lien avec ses souscriptions et intérêts. Pour de plus amples informations sur l’utilisation faite de vos données en vue de l’envoi des contenus concernés, nous vous invitons à consulter la politique de confidentialité disponible à partir du lien suivant PRN Consumer Newsletter Privacy Notice. Vous pouvez à tout moment revenir sur votre consentement par le biais des informations situées au bas de chaque e-mail reçu. Регистрирайки се, Вие се съгласявате да получавате информационно съдържание от нас. Нашите бюлетини съдържат проследяващи пиксели, които ни помагат да предоставяме уникално съдържание въз основа на ангажираността и интересите на всеки абонат. За повече информация относно начина, по който ще използваме Вашите данни, за да гарантираме, че Ви изпращаме подходящо съдържание, моля, направете справка с нашето Уведомление за поверителност на потребителския бюлетин на PRN. Можете да оттеглите съгласието си по всяко време в долния колонтитул на всеки от имейлите, които ще получите.