SOTI MobiControl and InCube Support Masafi in the Efficient Distribution of Pure Water across the UAE

Oct 14, 2012, 18:44 ET from SOTI Inc.

DUBAI, UAE, Oct. 14, 2012 /PRNewswire/ - SOTI Inc., the world leader in enterprise Mobile Device Management (MDM) solutions, announced today that Masafi, one of the leading Fast Moving Consumer Goods (FMCG) brands in the Gulf and Middle East, has selected SOTI's award-winning MDM solution, MobiControl, to manage and support its Samsung Galaxy Note devices. Masafi leverages many of SOTI MobiControl's unparalleled features, including remote application management, real-time Remote Control and Help Desk support as well as GPS tracking, to optimize water deliveries to retailers and home-owners throughout the UAE. SOTI engaged in this project through their local partner InCube who provide the first line of support and technical assistance to the client.

SOTI is the world's most trusted provider of MDM solutions, with over 10,000 enterprise deployments worldwide and millions of devices being managed by SOTI's MobiControl solution. SOTI has customers in over 170 countries, and its products are distributed through a network of more than 450 resellers globally. MobiControl has a rich suite of features for BYOD deployments as well as advanced MDM functionality for comprehensive enterprise mobility management. The BYOD features include advanced content management, self-service portal, enterprise application catalog, certificate management and many more. MobiControl's enterprise-grade MDM features include the world's fastest remote control technology (now even faster with Blitfire10X technology), kiosk mode/lockdown, location services and geofencing, silent application installation technology, antivirus/malware, device relocation policies, web content filtering, white-listing and black-listing of applications, and much more.

Desalinated seawater and groundwater are the primary sources of drinking water in the UAE. With tap water not being a healthy and viable option, an increase in demand for pure water comes as no surprise. To ensure efficient fresh water deliveries, Masafi required a reliable, easy-to-use solution to manage the Samsung Galaxy Note devices used by their mobile workforce. With MobiControl's robust application management capabilities, Masafi can remotely install and update their delivery route optimization application for devices out in the field without disrupting the end-users. Using MobiControl's Help Desk tools, IT administrators can diagnose and fix device issues over-the-air in real-time, minimizing downtime while reducing support costs. Furthermore, with MobiControl's location-based services, IT administrators gain greater visibility of the shipment location throughout the delivery process, ensuring the much-needed water is delivered on schedule.

Lasheen Ummar, IT Manager of Masafi said, "We are very pleased to have selected MobiControl to manage our growing number of Samsung devices. MobiControl has improved our business operations by making deliveries more efficient and the devices run better than before, allowing our pure water to reach those who depend on it."

Carl Rodrigues, President and CEO of SOTI said, "Masafi was in need of a solution that optimized the delivery process to meet the increasing demand of fresh water in the UAE. With MobiControl, Masafi is able to easily transmit company-wide software updates and data to devices in the field, all in real-time. Masafi now has better visibility of its distribution channels and is able to deliver more water efficiently to where it is needed."

SOTI along with InCube, will be showcasing MobiControl at GITEX in Dubai at Booth: E4-1, Hall 4 from October 14-18th at the Dubai World Trade Centre.

About SOTI Inc.
SOTI Inc. develops industry-leading solutions for Mobile Device Management (MDM), Mobile Content Management (MCM), Mobile Email Management (MEM), Mobile Application Management (MAM), Mobile Security Management (MSM), and to enable Bring Your Own Device (BYOD) policies in the workplace. SOTI MobiControl solves the unique challenges involved in managing, securing, supporting, and tracking mobile and desktop computing devices across all platforms. Today, over 10,000 customers around the world in all industries rely on SOTI to manage millions of devices. For more information, visit us at, contact us by email at or call us at +1-888-624-9828 (NA), +44 1213680675 (UK) or +61 3 90015554 (Australia).