Sour Jacks® Levels Up With Sour Jacks Showdown, A New Original Creator Competition Series

Brand Debuts Official Series Trailer with Renowned Gaming Creator JasonTheWeen as Host and Four Rising Streamers Battling For A $25,000 Grand Prize

PARK RIDGE, N.J., Oct. 14, 2026 /PRNewswire/ -- Known for its signature Sour Wedges™ and perfectly sour, chewy texture, Sour Jacks^® is expanding its digital footprint with the debut of Sour Jacks Showdown, social-first episodic series that celebrates the creativity, confidence and competitive edge that define today's gaming communities. The trailer offers fans their first look at the reality-style showdown, with weekly episodes set to stream this fall across the brand's social channels.

Hosted by breakout streamer personality JasonTheWeen, the eight-episode series follows four emerging creators as they compete in a series of challenges inspired by the unique multi-layered experience of Sour Jacks^®. Much like the way every wedge delivers distinct layers to discover, contestants must navigate different levels of gameplay as they earn points, climb the leaderboard and compete for the title of "Jack of All Games" and a $25,000 grand prize.

"Gaming feels like a natural home for Sour Jacks because the idea of leveling-up is already central to how our fans play, compete and connect," said Patty Gonzalez, PIM Brands Senior Vice President of Marketing, Confections. "Sour Jacks Showdown brings our 'Level Up' brand platform to life by giving creators a chance to grow their audiences and showcase their skills, while engaging fans along for the journey."

The trailer introduces competitors MrsChimChim, Guapo, Splink and Jalon as they battle through a series of high-stakes missions. Known for their gaming skills, these creators are challenged in entirely new ways as Sour Jacks Showdown takes them beyond the screen and tests them mentally, physically and strategically.

Creators aren't the only ones with something to gain. As the competition unfolds, fans will have opportunities to unlock exclusive loot, win prizes and participate in interactive moments that invite them deeper into the Sour Jacks® experience.

"I still can't believe I got to host Sour Jacks Showdown. As someone who's always been a fan of sour candy, partnering with Sour Jacks was a no brainer," said JasonTheWeen. "Every challenge threw something new at the contestants, and you never knew who was about to pop off. Watching everyone level up along the way was probably the coolest part."

Built for short-form viewing, each episode will be broken into several snackable videos, delivering fast-paced competition, creator chaos and audience-friendly moments designed for sharing and engagement.

Watch the official trailer here: https://www.tiktok.com/@sourjacks/video/7696517836981701902

Sour Jacks Showdown will debut next week on Sour Jacks^®social channels, with new episodes released throughout the Fall. Follow along as the competition unfolds across brand social channels: TikTok, Instagram and YouTube.

For more information on the brand, visit www.sourjacks.com.

About PIM Brands, Inc.: 
PIM Brands, Inc. is a family-owned and run global CPG leader in the snacks, confectionery and pharma segments, recognized for unwavering commitments to quality, innovation, and consumer trust. As the world's largest maker of real fruit snacks and a major producer of confections and supplements, the company has built a distinguished reputation for delivering exceptional quality products. Most recently, PIM Brands was named one of America's Best Workplaces for 2026 by Best Companies Group in the large company category. The company is ranked among the top confectionery companies globally and in North America by Candy Industry Magazine. Also, since 2012, PIM Brands has been recognized six times as one of the fastest growing CPG companies in the U.S. and North America. PIM Brands' continued industry recognition reflects the company's ongoing innovation, operational excellence, and category leadership. All across the world each day, consumers enjoy PIM's vast array of beloved and iconic brands including Welch's^® Fruit Snacks, Welch's^® Juicefuls^® Juicy Fruit Snacks, Welch's^® Fruit 'n Yogurt™ Snacks, Welch's^® Fusions™, Welch's^® Zero Sugar Fruity Bites, Welch's^® Fruitfuls™ Fruit Strips, Sun-Maid^® Chocolate Raisins, Toggi^® Fine European Chocolate Wafers, Tuxedos^® Chocolate Almonds, Original Gummi FunMix^®, Sour Jacks^® Sour Candies and many more.
PIM's subsidiaries and affiliates include PIM Brands LLC, PIM Brands Canada, PIM Brands Mexico S de RL de CV, PIM Brands Iberica, SL, PIM Brands UK, Ltd, PIM Brands Hindustani Private Limited, PIM Global Holdings LLC, PIM Consumer Health LLC, Pharma In Motion LLC and Farmer's Choice Food Brands.

SOURCE PIM Brands, Inc.