SOURCE MARKETING ACQUIRES LEADING INTEGRATED MARKETING AGENCY THINK 360 INC.

Acquisition Includes Health & Wellness Subsidiary Antidote 360

NORWALK, CT, Sept. 16 /PRNewswire/ - Source Marketing, a member of the MDC Partners network, announced today that they have acquired leading integrated marketing agency Think 360 Inc. The agency provides marketing strategy and implementation services for blue chip CPG clients including Heinz, Pepperidge Farm, Hain Celestial, Crayola, Tata Beverage Group and Unilever.

Founded in 2001 by Karen Koslow, Think 360 was conceived to provide insight-led, big idea thinking, combined with strategic, cross-disciplinary marketing approaches.  Its success over the years has earned a multitude of prestigious industry distinctions, including twice being named to the Promo 100 List, ranking #15 Fastest Growing Agency in 2008 and #5 Best Creative Agency in 2007.

Source's acquisition of Think 360 also includes subsidiary Antidote 360. Launched in 2009, the firm provides health and wellness marketing solutions, leveraging an existing depth of experience and the personal passions of senior management.  Antidote 360 will operate as a separate division in much the same way that Source's digital and social media division, Humongo, operates.

"Partnering with Source Marketing, and MDC Partners, gives us the ability to build scale quickly, deepen our digital and social media expertise, and accelerate the growth of Antidote 360," said Karen Koslow, who continues as President of Antidote 360, and now becomes Executive Vice President for Source Marketing. "We have a number of deep synergies with Source Marketing, as well shared philosophies and business practices, which is a win-win for both our clients and our employees."

"Our ability to drive success for our clients is predicated on the aptitude, dedication, ingenuity, and unique talents of our people," said Derek Correia, CEO, Source Marketing. "Think 360 instantly expands our talent pool, and brings a wealth of expertise in packaged goods, shopper marketing, and research and insight-based decision making. Their planning philosophy is completely in synch with ours, with a focus on deploying communication efforts that compel consumers to act with immediacy, to move products off shelves. We are thrilled to welcome them to our team."

About Source Marketing

Source Marketing is a diversified marketing services agency providing promotional, experiential, retail, digital and direct marketing services, specializing in "Right Now Marketing" that can be deployed quickly to achieve business objectives. Clients include companies such as Philips, Panasonic, Reckitt Benckiser, Motorola, Bic, CIBA Vision, StarKist, and HSBC. Source Marketing is a member of the MDC Partners network, one of the world's leading marketing communications firms. Corporate headquarters are located in Norwalk, CT, with offices in Providence, RI and Danbury, CT. For more information visit www.source-marketing.com.

About MDC Partners, Inc.

MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." MDC Partners' Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

SOURCE SOURCE MARKETING