MONTREAL, Jan. 15, 2015 /PRNewswire/ - SourceKnowledge, one of the fastest-growing media buying platforms for video advertising, announced the launch of its RunSafe Brand Protection technology suite today.
The new suite furthers the company's commitment to making the world of programmatic video buying safe and effective for brands and advertisers looking to reach their audience with cross-platform video. RunSafe employs three key pieces of technology: URL Match, Open VV, and Bot Blocker.
URL Match is SourceKnowledge's proprietary domain verification service that can authenticate ad inventory by detecting nested iframes and masked URLs, which can prevent ads from being served on the sites for which they were intended. URL Match is up to 96% more effective at eliminating non-matching traffic compared to other leading tools on the market.
OpenVV is a best in class, third party verified technology that guarantees quality ad viewability. This tool helps protect brands and ensure that programmatic video campaigns are viewed by human eyes in real time.
Bot Blocker is SourceKnowledge's proprietary bot protection system that is engineered to detect non-human sites and traffic and stop bot impression fraud at the source in real time. Sites with cookie cutter templates or pirated content are flagged and analyzed for suspected impression fraud. Questionable domains are eliminated from both new and in-flight campaigns, while Individual ad impressions from non-human browsers are pre-emptively blocked in real time.
"We put brands and advertisers in control by giving them as many tools as possible to run successful campaigns," said SourceKnowledge President and co-founder Patrick Hopf. " Programmatic video advertising is the future of advertising online but in order to deliver on that promise there must be on ongoing commitment from all parties to keep advertiser safety at the forefront of the discussion."
SourceKnowledge is a leading programmatic marketplace for video advertising with 250 million uniques in North America. Brands and agencies trust SourceKnowledge to offer the largest video ad inventory, ensure brand safety and viewability, as well as deliver at scale on desktop, mobile devices and Connected TV. Founded in 2009, SourceKnowledge is a Top 10 ranked video ad marketplace (comScore, AdFocus Report 2014) located in Montreal and Vancouver with clients around the world.