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South Africa Fresh Fruit and Vegetable Industry Report - Counter-Seasonality to Key Export Markets Will Continue to Provide Strong Demand

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News provided by

Research and Markets

Feb 09, 2024, 05:00 ET

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DUBLIN, Feb. 9, 2024 /PRNewswire/ -- The "Fresh Fruit and Vegetable Industry in South Africa 2023" report has been added to ResearchAndMarkets.com's offering.

The horticulture subsector, which includes fruit and nut farmers, vegetable farmers, ornamental horticulturists, wine producers and produce packers, generated about R106bn in 2022, with the growth in the fruit industry's revenue being the primary driver.

Fruit and vegetables are significant commodities in the agro-processing sector as both are high-value crops. South Africa exports 65% of the fruits produced, 11% is consumed locally and 24% is processed. Fruit is produced on over 200,000 hectares of land, yielding 5. 6Mt of fruit. The fruit industry exports to over 100 countries. The industry is facing significant challenges, which include increasing demands for compliance from the international trade community, load-shedding, high transport costs, and inefficient ports.

Opportunities

  • Adoption of more sustainable and environmentally friendly products, through reduced waste, and renewable energy.
  • Increasing exports to Asia and the Middle East.
  • Technological innovation driving efficiency in production and marketing.

Challenges

  • Continuing weak economic growth
  • Effects of climate change
  • Load-shedding and unstable power supply
  • Ongoing port inefficiencies and energy crisis impact fruit value chains
  • Rising input costs

Key Trends

  • Growing trend of consumers eating healthier food
  • Increased investment in alternate power and cold chain storage solutions
  • Increasing demand for ethically-sourced produce

Outlook

South Africa has a well-developed commercial farming industry and is a major exporter of high-value fruit, especially citrus. Counter-seasonality to key export markets will continue to provide strong demand, although challenges such as erratic electricity supply, public infrastructure decay, logistical constraints, high input costs, unusual weather, and new regulations for exporting produce to the EU pose a threat to the sector's profitability. Weather pattern changes caused by climate change, especially the effect on rainfall patterns, pose risks for farmers.

However favourable weather forecasts are expected going into early March 2024. EU regulations may erode the profitability of local farmers and discourage further investments in the sector. Russia and Ukraine import South African agricultural products and may also affect the economic performance of the sector. Report Coverage

This report on the fruit and vegetable industry in South Africa includes information on the major types of fruit and vegetables produced, production areas and statistics, distribution channels including national fresh produce markets, exports, opportunities for SMEs, and the effects of climate change, EU regulations and logistics challenges.

There is also information on government support for the industry, competition authority investigations, barriers to entry and the use of technology.

Company Coverage:

  • Capespan North America LLC
  • Gestao de Terminais SA
  • Goodview Ltd
  • Middelburg Vineyards (Pty) Ltd

Key Topics Covered:

1. INTRODUCTION

2. DESCRIPTION OF THE INDUSTRY
2.1. Industry Value Chain
2.2. Geographic Position
2.3. Size of the Industry

3. LOCAL
3.1. State of the Industry
3.2. Key Trends
3.3. Key Issues
3.4. Trade
3.5. Regulations
3.6. Enterprise Development and Social Development

4. AFRICA

5. INTERNATIONAL

6. INFLUENCING FACTORS
6.1. Unforeseen Events
6.2. Economic Environment
6.3. Input Costs
6.4. Labour
6.5. Environmental Issues
6.6. Technology, R&D, Innovation
6.7. Transformation
6.8. Government Support

7. COMPETITIVE ENVIRONMENT
7.1. Competition
7.2. Barriers to Entry

8. INDUSTRY SUMMARY

9. OUTLOOK

10. INDUSTRY ASSOCIATIONS

For more information about this report visit https://www.researchandmarkets.com/r/6ssj3q

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected] 

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